Eugene, Oregon · est. 2026 · second-generation studio
Software with a forty-four-year head start.
Ulric is an independent studio building custom software, CMS & CRM platforms, brands, and agentic systems trained in-house, the second Richers software company to call Oregon home.
Services
Build. Brand. Advise. Run.
One studio, end to end: from naming your company to shipping the platform it runs on, to training custom intelligence to pull its weight.
- 01 · Build Custom platforms I design and build the software your business runs on: sites, directories, dashboards, and content systems.
- 02 · Brand Branding solutions The name, the look, and the words.
- 03 · Advise Agentic consulting Honest help with intelligent automation: what a trained agent can genuinely take off your plate, what it cannot, and how to tell the difference before you spend money.
- 04 · Run Care & operations After launch, I keep it running: updates, backups, monitoring, and a human who already knows your stack.
Flagship work
Proof, in production.
Platforms, brands and systems. Every one shipped, most still running under my care.
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2025–2026
Oregon Counselors
A statewide directory of Oregon counselors and prescribers that I built and run end to end.
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2026
Mandala Medicine & Wellness: a clinic site that knows what hurts
An integrative clinic on East Burnside, sixteen practitioners and eight services, moved off Wix onto its own engine in nine days.
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2026
Rose Real Estate
Full business systemization for a Portland realtor: a rose-red brand system, a custom CMS with inline editing, CRM integration with nightly backups, a trained assistant, and a Claude agent harness on her own Mac.
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2026
Grace Tarnasky Real Estate
A whole real-estate presence for an agent in The Dalles: her own brand and voice, a CMS she runs herself, and a trained assistant behind it.
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2026
MycoMuse: a licensed psilocybin practice, live the day after the brief and rebuilt as it grew
Maria "Masha" Steiner-Renoir's one-on-one psilocybin facilitation practice in Colorado, with preparation and integration for Oregon clients remotely, in English and Russian.
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2026
MindMorph Holistic Psychiatry: off WordPress and onto its own engine before the doors open
A holistic psychiatry practice in Lakewood, Colorado, with telehealth across Colorado and Oregon, moved off WordPress and onto its own engine, live since October 16, 2026, ahead of its new office opening on December 1.
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2026
Called to Heal Counseling
A Eugene counselor going out on his own, public the day after the Friday text thread.
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2026
IDX by Ulric: a licensed platform
A licensed listing feed, kept faithful and kept legal, and the screen that shows whether it is.
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2026
UlricCMS
The content system this site runs on: front-end inline editing, a role-based dashboard, a built-in CRM, and an assistant trained on the live database.
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2026
ADU Builder: from the drawing to the last coat
Five small backyard house plans, lifted off the page one construction stage at a time into a finished 3D model, with a materials list and a loan estimate.
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Rust Native Investing Application
A Bloomberg-style, paper-first algorithmic trading terminal: a deterministic strategy + risk engine, AI market research, real-time charts, weekly options flow & contract selection, a natural-language chat over your own database, and a guided bot builder.
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2026
Jev Setup Score: a score that shows its own record
Type a ticker and get a 0 to 100 score for a higher close after 5, 10 or 20 sessions.
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2026
Jev Ask: a market question in, a likelihood out
Type a market question in plain English and get a likelihood, a range and the steps behind it.
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2026
Jev Odds: what are the odds a price gets there?
Pick a ticker, a percent move and a date, and see the chance of closing past that move and of touching it first.
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2026
Clip Calendar: a posting plan that waits for a yes
A clip scheduler for creators and small brands, with calendars, captions, a keyboard review queue and share links.
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2026
Listing Studio: a website for one house
A one-property website builder for realtors: a guided form, a live preview, and a public page with photos, a 3D walk-through, a daylight study, a map and a payment estimate.
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2026
Booking Desk: direct booking for my five Eugene stays
A direct booking site and host desk for the five short-term rentals I host in Eugene, with a calendar that knows four of the listings are one house.
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2026
StayEugene
A direct-booking platform for vacation rentals: listings with a live pricing map, instant booking with confirmation, and a price comparison that shows guests exactly what skipping the platform fees saves.
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2019–2026
CUTI Therapy
The site behind Eric's private therapy practice: a statewide telehealth brand (trauma-informed, LGBTQ+ affirming) with transparent rates, insurance billing handled in-house, and direct booking.
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2026
The Post Creator
A brand-aware social composer built into the CMS: design a post or a whole carousel by touching the preview, draft the words with AI grounded in your own site, and export a pixel-exact image.
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2026
A booking engine that lives inside the CMS
A custom scheduling module built into UlricCMS and shipped for a live practice in a day.
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2026
The studio tool bench
A private bench of ten small apps that make the client work faster: a proofing bench for social slides, eight brand-wired design apps, and a 3D scrub builder.
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2024–2026
Custom Mental Health Web Apps
Nine clinical web tools for mental-health professionals, shipped in days each: somatic mapping, bilateral stimulation, IFS parts work, breath pacing, thought records, and a DSM-5 screener.
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2026
Oregon Provider Finder
A map-first search for Oregon's licensed clinicians, built in C# and Angular on the federal NPI registry.
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2025–2026
OR Counselor Directory (iOS)
Oregon's mental health directory, native on iPhone: every clinician independently verified through the state boards, searchable in seconds, with provider profiles, practices, and fresh articles from Oregon clinicians.
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2025–2026
panic.btn
A digital first aid kit for panic attacks, built by a Licensed Professional Counselor: the physiological sigh, clinical grounding, and calming atmospheres, paced by one button, with no account and no data collected.
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2026
The Reel Creator
Turn a clip into a finished vertical reel: place and scale text right on the footage, draft the lines with AI, and the server composites a 1080x1920 MP4, exportable up to 4K.
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2025–2026
Mutterly
Voice journaling, 100 percent on-device: speak in 20-second bursts and Mutterly turns scattered thoughts into daily reflections, running open-source models entirely on the iPhone so nothing ever leaves the device.
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2025–2026
iLovable
Daily affirmations that don't feel like a poster in a break room: warm, specific, and written with clinical intent.
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The person behind the studio
Engineer by upbringing. Counselor by training.
I was raised in Eugene by immigrant engineers and started coding at fourteen. Fifteen-plus years of software and startups later, I did something unusual: I became a licensed professional counselor, working residential treatment, jail settings, and crisis intervention while running a private practice.
- Licensed Professional Counselor (OR)
- 15+ years engineering
- Founder, ORCounselors.com
- Eugene, Oregon
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Product line · live
Frida
The lightning-fast CMS + CRM builder. Ferocious, independent, zero dependencies. Like her namesake, she hunts alone.
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Pippin
The agentic harness builder. Sweet, nurturing, and quietly everywhere. Custom agent flows your team can actually trust.
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IDX by Ulric
A licensed IDX feed, a search people finish, and listing pages that get found.
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Grow Your Clinical Practice
A practice website and a Google profile for clinicians, built once, then kept current by software.
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The chat lab
Talk to the open models I build on. Switch between them mid-conversation.
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Augmented reality
Your visitor's hand, read through the webcam, becomes the control. A hero that folds, crumples, and throws.
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Composer
Branded reels and posts, made fast. The studio's own social composer.
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The scroll lab
The procedural world
Rooms, a house, a forest, an office, all drawn from code, and one small dog running through every one of them.
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The scroll lab
Ronin plays fetch
Pull back to set the power, slide to aim, and watch the dotted line: it is the real flight, not a drawing of one.
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The scroll lab
The house walkthrough
A listed two-story rebuilt in Blender from its seventeen photographs and walked through room by room, out to the pool, by day and after dark with the lamps on.
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The scroll lab
Root & Riot
A night market for a hand-made farm brand, the hero driven by scroll.
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A back-yard game
Ronin plays fetch
Throw the ball, and Ronin, my pit bull, runs it down and brings it back.
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Contact
Put the baton in good hands.
Fifteen minutes, no pitch deck, no obligation. Bring the thing that's bugging you (a slow site, a messy CRM, an assistant that needs training) and leave with a straight answer.
Book a free 15-min call Ask the studio assistant
I reply within one business day. [email protected]