The lab

Products.

Client work funds the studio. The studio funds products. Two product lines are in the lab now, named, as tradition requires, after the studio cats.

Frida brand illustration

Product line · live

Frida

The lightning-fast CMS + CRM builder. Ferocious, independent, zero dependencies. Like her namesake, she hunts alone.

Frida deploys a complete, branded business engine in a day: the same one running this site, Oregon Counselors, and Rose Real Estate.

  • Custom content types + field builder: pages, articles, portfolios, products, anything; add fields from the dashboard, no code.
  • Edit-as-you-browse: inline rich editing on the live page, drag-and-drop galleries, image cropping, AJAX saves.
  • The CRM half: leads, contacts, customers, tasks, automations, and instant-reply mail out of the box.
  • Compartmentalized by design: content and CRM live in separate databases with separate credentials; a leaked key exposes only its own pool.
  • No plugin roulette: one dependency-free PHP engine you own outright, fast on shared hosting, faster everywhere else.

Ferocious performance, independent operation. Ask about the beta.

Pippin brand illustration

Product line · live

Pippin

The agentic harness builder. Sweet, nurturing, and quietly everywhere. Custom agent flows your team can actually trust.

Pippin designs and ships production agent systems — the discipline behind this site's grounded assistant and the Nemotron Agent Lab.

  • Grounded from day one: retrieval over your real data, so agents quote facts instead of inventing them.
  • Guardrails as architecture: dedicated safety models screening every turn, topical fences, and honest refusals.
  • Multi-model by default:Groq, NVIDIA Nemotron, Claude; primary + fallback wiring so one outage never takes the agent down.
  • Agents that do work: lead capture, CRM filing, dashboard copilots, workflow automation; harnesses, tools, and evaluation loops, not just chatbots.
  • Nurtured after launch: transcripts reviewed, knowledge tended, behavior tuned as your business changes.

Gentle with your team, protective of your customers. Ask about the beta.

The chat lab brand illustration

Product line · live

The chat lab

Talk to the open models I build on. Switch between them mid-conversation.

The same retrieval and voice stack that runs this site, opened up so you can poke at it. Ask it about the work, the pricing, or how any of it is put together, and it answers from the studio's own knowledge rather than guessing. Switch models mid-conversation to hear the difference between them, or talk to it out loud and let it answer back.

Everything behind it is open weights on free tiers, cascading across four providers so it stays up when one goes down. Nothing here is a wrapper around somebody else's assistant.

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Composer brand illustration

Product line · live

Composer

Branded reels and posts, made fast. The studio's own social composer.

Design on-brand Instagram posts and reels right in the browser, export them clean at full resolution, and publish straight to Instagram. Brand kits, an asset library, drafts, and campaigns keep a whole month of content in one place. Built from real client work, and running live.

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Composer for iOS brand illustration

Product line · in development

Composer for iOS

The native app. On-device reels and posts, built for one thumb.

A native iPhone studio for branded posts and reels. Pick a clip or a photo, set the type and the motion, and it renders on the device itself, no server and no account. Everything you make stays on your phone. In active development.

The scroll lab

Scroll demos, for fun.

Most of these began as silly five-second iPhone clips shot around the studio, then scrubbed frame by frame until they played like product films. One take runs professionally shot footage, to show the ceiling. Every demo opens live in a new window; drag the scrollbar backwards and the film follows.

Featured · scroll-scrub

Plumbline

A room modelled in Blender, a camera move authored in my own tool, a hero driven by scroll. The frame plays as you scroll past it; the full breakdown and live demo are one click in.

The full breakdown →

The scroll hero screenshot

The scroll hero

A product reveal drawn frame by frame as you scroll.

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The 3-D scrub screenshot

The 3-D scrub

A product that never existed, machined in the browser.

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The launch scrub screenshot

The launch scrub

A fictional launch company, flown by scroll.

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The desk scrub screenshot

The desk scrub

Two real takes, scrubbed to the end and back.

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The trail scrub screenshot

The trail scrub

A yellow outdoor brand that sells nothing.

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The roof scrub screenshot

The roof scrub

A roof shingles itself on as you scroll.

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The waiting room screenshot

The waiting room

A therapy-marketing agency, invented to fill chairs.

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Scroll-scrub

Root & Riot

A night market for a hand-made farm brand, the hero driven by scroll.

See it live ↗

See exactly what you get.

A complete growth plan and build walkthrough for an invented practice, in the exact format a real client receives: findings, priorities, phases, and the published pricing. The names are made up; the depth is not.

Beta