Ulric
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Eugene, Oregon · one person, whole builds

The lab

Products.

Client work funds the studio. The studio funds products. Two product lines are in the lab now, named, as tradition requires, after the studio cats.

Frida brand illustration

Product line · live

Frida

The lightning-fast CMS + CRM builder. Ferocious, independent, zero dependencies. Like her namesake, she hunts alone.

Frida deploys a complete, branded business engine in a day: the same one running this site, Oregon Counselors, and Rose Real Estate.

  • Custom content types + field builder: pages, articles, portfolios, products, anything; add fields from the dashboard, no code.
  • Edit-as-you-browse: inline rich editing on the live page, drag-and-drop galleries, image cropping, AJAX saves.
  • The CRM half: leads, contacts, customers, tasks, automations, and instant-reply mail out of the box.
  • Compartmentalized by design: content and CRM live in separate databases with separate credentials; a leaked key exposes only its own pool.
  • No plugin roulette: one dependency-free PHP engine you own outright, fast on shared hosting, faster everywhere else.

Ferocious performance, independent operation. Ask about the beta.

Pippin brand illustration

Product line · live

Pippin

The agentic harness builder. Sweet, nurturing, and quietly everywhere. Custom agent flows your team can actually trust.

Pippin designs and ships production agent systems — the discipline behind this site's grounded assistant and the Nemotron Agent Lab.

  • Grounded from day one: retrieval over your real data, so agents quote facts instead of inventing them.
  • Guardrails as architecture: dedicated safety models screening every turn, topical fences, and honest refusals.
  • Multi-model by default:Groq, NVIDIA Nemotron, Claude; primary + fallback wiring so one outage never takes the agent down.
  • Agents that do work: lead capture, CRM filing, dashboard copilots, workflow automation; harnesses, tools, and evaluation loops, not just chatbots.
  • Nurtured after launch: transcripts reviewed, knowledge tended, behavior tuned as your business changes.

Gentle with your team, protective of your customers. Ask about the beta.

IDX by Ulric brand illustration

Product line · live

IDX by Ulric

A licensed IDX feed, a search people finish, and listing pages that get found.

The listing platform, as a product. It reads your board's RESO Web API feed, keeps it inside the rules your licence sets, and turns it into a catalogue people can actually search and pages search engines can actually read. It runs under your own licence, in your own database, on a site you own outright.

See IDX by Ulric ↗

Grow Your Clinical Practice brand illustration

Product line · live

Grow Your Clinical Practice

A practice website and a Google profile for clinicians, built once, then kept current by software.

The subscription for therapists, counselors, psychologists and prescribers. One intake form becomes the record everything else is built from: I set up the site and the Google Business Profile from it once, and after that the engine does the recurring work (directory sync, indexing, uptime and SSL checks, a quarterly audit) and sends the Search Console numbers as one email a month. Foundation is $99 a month, Foundation plus Local is $199, setup is $500 once.

See the offer ↗

The chat lab brand illustration

Product line · live

The chat lab

Talk to the open models I build on. Switch between them mid-conversation.

The same retrieval and voice stack that runs this site, opened up so you can poke at it. Ask it about the work, the pricing, or how any of it is put together, and it answers from the studio's own knowledge rather than guessing. Switch models mid-conversation to hear the difference between them, or talk to it out loud and let it answer back.

Everything behind it is open weights on free tiers, cascading across four providers so it stays up when one goes down. Nothing here is a wrapper around somebody else's assistant.

Visit ↗

Augmented reality brand illustration

Product line · live

Augmented reality

Your visitor's hand, read through the webcam, becomes the control. A hero that folds, crumples, and throws.

A camera-driven hero for a portfolio or product site. MediaPipe reads twenty-one points on the hand in the browser, nothing leaves the page, and a paper-fold portrait answers: open your hand and it unfolds, close it and it crumples, flick your fist and the crumple flies onto a pile at the foot of the page. It degrades gracefully: no camera, and the same portrait folds under a finger or a pointer instead. The live demo explains the mechanism and what it would take on your site.

Visit ↗

Composer brand illustration

Product line · live

Composer

Branded reels and posts, made fast. The studio's own social composer.

Design on-brand Instagram posts and reels right in the browser, export them clean at full resolution, and publish straight to Instagram. Brand kits, an asset library, drafts, and campaigns keep a whole month of content in one place. Built from real client work, and running live.

Visit ↗

Composer for iOS brand illustration

Product line · in development

Composer for iOS

The native app. On-device reels and posts, built for one thumb.

A native iPhone studio for branded posts and reels. Pick a clip or a photo, set the type and the motion, and it renders on the device itself, no server and no account. Everything you make stays on your phone. In active development.

Join the TestFlight ↗ TestFlight only, iPhone

Demo lab

Site demos, for fun.

This is where I try things for fun. Most started as five-second phone clips shot around the studio, then scrubbed frame by frame until they played like product films; one runs professionally shot footage, to show the ceiling. A couple are built entirely from code, whole rooms and worlds drawn on the fly. Every demo opens live in a new window, so you can drag it back and forth and watch it respond.

See exactly what you get.

A complete growth plan and build walkthrough for an invented practice, in the exact format a real client receives: findings, priorities, phases, and the published pricing. The names are made up; the depth is not.