Watch your roof go on.

Scroll back up and we take it off.

Scroll to raise the roof

KF 01 · THE SURVEY

Eyes on it first

The drone goes up before the crew does. Half this roof is done; the top is still bones, and that is the plan.

KF 02 · TRUSSES

The geometry

Open framing at the ridge, every chord where the drawings say. Everything above trusts this.

KF 03 · SHEATHING

Panels over bones

Decking goes down sheet by sheet, fastened to a schedule, not a guess. Watch him carry the next one.

KF 04 · CLOSING

The deck seals

Last gaps disappearing. From here the weather works for us, not against us.

KF 05 · COURSES

Row by row

Underlayment down, architectural shingles climbing the faces in courses, each one keyed to your scroll.

KF 06 · THE RIDGE

Capped and swept

Fields covered, ridge closing, site cleaner than we found it. Scroll to the bottom and the job is done.

The system

What a roof actually is.

Every layer you pay for, floating where you can see it. Most roofs hide five of these six on day two and nobody ever checks again. We show our work instead.

Exploded view of a roof system floating in layers above a job site: trusses, insulation batts, sheathing, underlayment, and shingle courses — FIG. A · THE FULL STACK, EXPLODED

Shingles

Architectural, laid in the courses you scrubbed through above.

Underlayment

The waterproof line that does the quiet work for thirty years.

Sheathing

Structural decking, fastened to a schedule, not a guess.

Insulation

R-23 batts between the framing, where the heating bill lives.

Trusses

The geometry everything else trusts.

The paperwork

Permit on a post before a single board moves.

Services

Three trades, one crew.

Invented services from an invented company. The point is the pitch: a contractor's whole job, shown instead of described, in the time it takes to scroll one page.

Tear-off & re-roof

The full job you just watched, in the other direction first. Decking checked, courses laid, ridge capped.

Repairs

Missing shingles, lifted flashing, mystery drips. Small jobs taken as seriously as the big ones.

Gutters & flashing

The copper details that earn the accent color on this page. Water goes where it should.

About

The crew is generated. The pitch is real.

TRUELINE ROOFING CO.

A six-second AI-generated clip of a roof shingling itself, scrubbed by scroll: down lays the courses, up tears them off. For a real contractor this is the whole sales call, running on their own drone footage.

See the build tiers Back to products

Footage and the exploded view are AI-generated. No roofers, drones, or shingles were involved.