Ulric

Pricing

Plain numbers, published.

Every project is billed the same way: $200 an hour, hours itemized before we start. Bigger builds run as phases, each with its own timeline and its own agreement: half up front for that phase, half when it lands. The tier price is all phases added up. You never pay it up front.

In every tier

All tiers include support through their phase timelines, hosting and domain setup on accounts you own, SEO with schema validation, and hands-on training until you are confident running it yourself.

01 · The Blitz

Blitz

A templated site, this week

$1,0005 hours at $200/hr · one phase

UlricCMS deployed on a proven template: you bring the words and photos, I set up, style, and launch. More of the work sits on your end, and that is the whole trick. A credible site with a real CMS, live in days.

Best for: Tight budgets, hard deadlines, and anyone happy to write their own copy to save a thousand dollars.

  • A few-page site on a proven UlricCMS template
  • Front-end CMS: the same engine as every tier, edit everything in place
  • You bring the content: the copy and photos are yours to supply
  • SEO basics: metadata, sitemap, Google and Bing registration
  • Hosting and domain set up on accounts you own
  • One revision round, and 30 days of fixes included
Launch a Blitz Full breakdown →

Most booked

02 · The Sprint

Sprint

A simple site, done right

$2,00010 hours at $200/hr · one phase

A fast, handsome site of up to five pages that you can edit yourself, right on the page. Built on the studio's own CMS, so there are no subscriptions, no plugins to babysit, and nothing rented.

Best for: New practices, solo professionals, and small businesses that need a credible home on the web this month.

  • Up to five pages, designed and built by hand
  • Front-end CMS: edit any text or photo in place on your own site
  • Domain registration and first-year hosting, set up on accounts you own
  • Three months of maintenance included. The industry standard is a 30-day warranty; you get a full quarter.
  • SEO launch kit: metadata, structured data, sitemap, Google and Bing registration
  • AEO and GEO: your pages structured so ChatGPT, Perplexity, and Google's answer engines can quote you
  • Two rounds of revisions, and anything broken is always fixed free
Start a Sprint Full breakdown →

03 · The Relay

Relay

A custom CMS, your team, and a trained assistant

from $8,00040 hours at $200/hr · three phases

Your own content system with logins and roles for your whole team, plus an assistant trained on your business that answers questions on your site. This is the tier where a website becomes a system. Three phases, each signed and billed on its own: you are never in deeper than the phase you are in.

Best for: Teams with more than one editor, businesses replacing subscription tools, and anyone whose site should answer questions, not just sit there.

  • Everything in the Sprint
  • A custom CMS shaped to how your team actually works
  • Multiuser roles: owner, admin, and editor logins with real permissions
  • A custom assistant trained on your business, with guardrails you approve
  • Brand audit and vision formation before a line of code
  • Three months of maintenance, then an optional care plan
  • You own all of it outright: code, design, content, accounts
Run the Relay Full breakdown →

04 · The Marathon

Marathon

The whole operation, systemized

from $20,000100+ hours at $200/hr · usually six phases

Everything in the Relay, plus a CRM, integrations with the tools you already use, and databases built for thousands of users with admins and managers. I also work alongside your team so you learn where intelligent automation genuinely helps your business, and where it does not. Large projects, longer timelines, all the bells and whistles. The total is simply all phases added up: each phase is its own agreement with its own timeline, half up front for that phase only. You can stop after any phase and keep everything built.

Best for: Directories, brokerages, clinics, and organizations with real user bases, and businesses ready to automate the repetitive half of their week.

  • Everything in the Relay
  • CRM: leads, contacts, follow-ups, and automations in one place you own
  • API integrations with the tools you already use
  • Large user databases or directory creation: thousands of users, admins, and managers
  • Full brand system: identity, collateral, and the story that carries them
  • Automated marketing: sequences and campaigns that run while you work
  • Agentic integration, plus honest guidance on where automation helps and where it does not
  • Six months of maintenance, priority response, and special attention throughout
Plan a Marathon Full breakdown →

Larger tiers run as several phases, and each phase gets its own timeline and its own agreement: half of that phase up front, half when it lands. The tier price is simply all phases added up. Nobody ever fronts the whole project. And if no tier quite fits, I am always open to custom pick-and-place solutions built around your budget: say the number on the free call and I will tell you what fits inside it. Work beyond the plan is quoted first at $200/hr and never starts without your written OK. Read the full guide and sample agreement →

Nothing ships and gets abandoned

Every tier includes real, ongoing maintenance: updates, backups, monitoring, and a human who already knows your stack. Thirty days on the Blitz, three months on the Sprint and Relay, six on the Marathon. After that, flat monthly care plans you can cancel anytime.

A worked example

What $2,000 actually buys.

The Sprint is a simple website with a basic front-end CMS. Here is every hour, itemized the way it appears in the agreement you sign.

WorkTypeHoursCost
DesignBrand pass, layout, type and color, phone-first design for every page Design 3 $600
BuildPages coded on UlricCMS with front-end editing: click your own text and change it Code 4 $800
Content and searchCopy polish, metadata, structured data, sitemap: the SEO, AEO, and GEO launch kit Code 2 $400
Launch and trainingHosting, domain, go-live checks, and a walkthrough video you can rewatch Training 1 $200
Sprint total (10 hours × $200/hr) 10 $2,000

Also included at no extra charge: domain registration, first-year hosting setup, and three months of maintenance after launch.

Side by side

Every tier, and what's included.

Blitz Sprint Relay Marathon
Pages designed and built Up to 3, templated Up to 5 As many as the plan needs Unlimited, plus a directory
Front-end CMS: edit your site in place
Custom design, made for you —
Domain and hosting, on accounts you own
SEO launch kit: metadata, structured data, sitemap The basics
AEO and GEO: quotable by answer engines —
Ongoing maintenance included 30 days 3 months 3 months 6 months
Multiuser roles and team logins — —
Custom assistant trained on your business — —
Brand audit and vision formation — — Full brand system
CRM: leads, contacts, follow-ups — — —
API integrations with your existing tools — — —
Large user database or directory — — —
Automated marketing — — —
Agentic integration and team training — — —
Contracted as One phase One phase Three phases, each 50/50 Six phases, each 50/50
Typical timeline 3 to 5 days 2 to 3 weeks 4 to 8 weeks 2 to 3 months
Investment $1,000 $2,000 from $8,000 from $20,000

How payment works

Half now, half when the phase is done.

1 · Scope on a free call

We talk for fifteen minutes, no pitch. You get an itemized plan: every task, its hours, its phase, and the total, before anything is signed.

2 · Half of the phase, up front

Each phase is its own agreement with its own timeline. The deposit is half of that phase, never half of the project: a Marathon starts with a Phase 1 deposit, not a five-figure check.

3 · Half at done

Done means you saw it working, not that I said so. The balance is due at that phase's sign-off, and you can stop after any phase and keep everything built.

4 · No surprises

Anything beyond the plan gets quoted in writing first. The rate never changes mid-project. Broken things are fixed free, always.

The full guide, with a sample agreement you can read today →

Not sure which tier?

Fifteen minutes settles it.

Tell me what you are trying to build and I will tell you what it costs, which tier fits, and whether you even need me. Sometimes the honest answer is a smaller project.

Book a free 15-minute call Read the guide first