The process

Four legs of the relay.

Four phases, named for the relay this studio comes from: audit, design, build, run. Each leg ends with something real in your hands (a plan, a signed scope, a working product, the keys), and each maps to published pricing. Nothing here bills by the hour.

Audit

A free 15-minute call, then a plain-English audit of your systems, site, and workflows with a plan you can act on with or without us.

Design

Scope, architecture, and brand direction agreed up front. Fixed milestones, no surprise invoices.

Build

Weekly ships you can click, not status decks. You watch it come alive in production checkpoints.

Run

Documentation and handoff or a retainer where we keep running it. Either way, you own everything.

Phase by phase

What each leg looks like from your side.

Leg 01

Audit

Week zero. The call is free, and so is the plan.

It starts with a fifteen-minute call. No pitch deck, no discovery workshop, no bill. You describe the thing that is bugging you (a slow site, a messy CRM, follow-up that keeps slipping) and you get straight answers, including whether this studio is the wrong fit. A few days later the audit lands in plain English: what your systems are costing you, what to fix first, and what each fix is worth to the business.

What you walk away with

A written audit any developer could act on
A prioritized fix list with honest effort estimates
A recommendation you are free to take elsewhere

Leg 02

Design

One to two weeks, agreed before it starts.

Before a line of code, we agree on what done means. Scope comes first: which deliverables, in what order, at what fixed price. Architecture second: where it runs, what it talks to, how it stays secure. Brand direction third, when the project calls for it. You approve a milestone plan you can hold us to, in an agreement that reads like English.

What you walk away with

A scope document with fixed-price milestones
An architecture plan in plain words
Brand direction where the project needs it
An agreement that matches the published pricing

Leg 03

Build

The longest leg. The milestone plan sets the dates.

Every week ships something you can click. Not a status deck, not a percent-complete bar: a link on real hosting where you watch the product come alive and your feedback lands in the next ship. Every cycle closes with a security pass covering form protections, least-privilege database access, and secrets kept out of the code. By launch week there is nothing left to reveal, because you have been inside the product the whole time.

What you walk away with

A clickable build, updated weekly
A staging site on real infrastructure
A security audit every cycle
Launch on your own domain, verified live

Leg 04

Run

After launch, on your terms.

Launch is a handoff, not a goodbye. You get documentation, a walkthrough, and every credential, because you own the code outright. From there, two honest options: run it yourself and call when you need us, or a flat monthly care plan covering updates, backups, uptime, and a human who already knows your stack. Growth work runs the same way, on published tiers.

What you walk away with

Documentation and a recorded walkthrough
Every credential and the code, yours outright
Flat-rate care plans if you want us to stay
Monthly growth reviews on the growth tiers

How the studio works

The standing rules.

Deliverables, never hours

You buy outcomes with names on them: an audit, a brand, a platform, a care plan. The price is published and the meter does not run.

You own everything

Code, content, design files, credentials. If the studio vanished tomorrow, your business would not notice until it wanted something new.

Local first, then live

Nothing ships on promises. Every change is proven on a working copy, deployed, then verified on the live site before it is called done.

One builder, end to end

The person on the audit call is the person writing the code. Nothing gets lost between a salesperson, a project manager, and a contractor, because there are none.

Every phase maps to published pricing: fixed deliverables, never an hourly meter.

See pricing Read the guide

See exactly what you get.

A complete growth plan and build walkthrough for an invented practice, in the exact format a real client receives: findings, priorities, phases, and the published pricing. The names are made up; the depth is not.

Read the sample plan The build walkthrough

From the lab

The product lines behind the studio.

Frida

The lightning-fast CMS + CRM builder. Ferocious, independent, zero dependencies. Like her namesake, she hunts alone.

Meet Frida →

Pippin

The agentic harness builder. Sweet, nurturing, and quietly everywhere. Custom agent flows your team can actually trust.

Meet Pippin →

Common questions

How long does a project take?

A Sprint-sized build lands in weeks; a Marathon platform runs a couple of months. The design phase fixes the milestone dates before building starts, so you are never guessing.

What does it cost?

Pricing is published. Builds map to the Sprint, Relay, and Marathon tiers, growth work to its own three, and every price is a fixed deliverable, not an estimate that balloons.

Do I have to keep paying after launch?

No. You own the code, the content, and every credential at handoff. Care plans exist because most clients want one, not because you are locked in.

What if I only need the audit?

Take it. The audit is built to stand alone, and acting on it without the studio is a fine outcome. Some of the best client relationships started exactly that way.

Can you take over something another developer built?

Usually, yes. The audit tells the truth about the state it is in, what it needs, and whether a rescue beats a rebuild.

Contact

Put the baton in good hands.

Fifteen minutes, no pitch deck, no obligation. Bring the thing that's bugging you (a slow site, a messy CRM, an assistant that needs training) and leave with a straight answer.

Book a free 15-minute call Ask the studio assistant

We reply within one business day.