The guide
How an engagement works, start to finish.
What each tier includes, what the hours buy, how the phases and payment work, and the actual agreement you would sign. No mystery, no surprises. Read it all before we ever talk.
The house rules
One rate. Itemized hours. You own everything.
$200 an hour, always
Design, code, strategy, training: one rate for all of it. Estimates are itemized task by task before you sign, so the total is never a mystery.
Half of the phase up front, half at done
Larger tiers run as several phases, and each phase gets its own timeline and its own signed agreement: 50% of that phase to start, 50% when it is delivered and you have seen it working. You never front the whole project, and you can stop after any phase and keep everything built so far.
You own it outright
On final payment, the design, code, copy, and accounts are yours. No subscriptions owed to me, ever. My pre-existing tools and the UlricCMS engine stay mine and are licensed to you free, forever.
Changes are welcome, in writing
Two rounds of revisions are included in every deliverable. Work beyond the plan is quoted first at the same rate and never starts without your written OK. Anything broken in delivered work is fixed free, and that never counts as a revision.
The tiers, in detail
Where every hour goes.
Four tiers cover most of what I build. Each table below is the level of detail you get in a real agreement: the task, the kind of work, the hours, the cost.
01 · The Blitz Blitz A templated site, this week $1,000
UlricCMS deployed on a proven template: you bring the words and photos, I set up, style, and launch. More of the work sits on your end, and that is the whole trick. A credible site with a real CMS, live in days.
| Work | Type | Hours | Cost |
|---|---|---|---|
| The Blitz 3 to 5 days | 5 | $1,000 | |
| Setup and stylingUlricCMS on a proven template: your colors, logo, and type | Design | 2 | $400 |
| Your content, loadedYou supply the words and photos; I place, polish, and link them | Code | 1.5 | $300 |
| SEO basics and launchMetadata, sitemap, search registration, go-live on your domain | Code | 1 | $200 |
| HandoffA walkthrough video and the keys: edit everything yourself, in place | Training | 0.5 | $100 |
| Blitz total (5 hours × $200/hr) | 5 | $1,000 | |
Included in the Blitz:
- A few-page site on a proven UlricCMS template
- Front-end CMS: the same engine as every tier, edit everything in place
- You bring the content: the copy and photos are yours to supply
- SEO basics: metadata, sitemap, Google and Bing registration
- Hosting and domain set up on accounts you own
- One revision round, and 30 days of fixes included
02 · The Sprint Sprint A simple site, done right $2,000
A fast, handsome site of up to five pages that you can edit yourself, right on the page. Built on the studio's own CMS, so there are no subscriptions, no plugins to babysit, and nothing rented.
| Work | Type | Hours | Cost |
|---|---|---|---|
| The Sprint 2 to 3 weeks | 10 | $2,000 | |
| DesignBrand pass, layout, type and color, phone-first design for every page | Design | 3 | $600 |
| BuildPages coded on UlricCMS with front-end editing: click your own text and change it | Code | 4 | $800 |
| Content and searchCopy polish, metadata, structured data, sitemap: the SEO, AEO, and GEO launch kit | Code | 2 | $400 |
| Launch and trainingHosting, domain, go-live checks, and a walkthrough video you can rewatch | Training | 1 | $200 |
| Sprint total (10 hours × $200/hr) | 10 | $2,000 | |
Included in the Sprint:
- Up to five pages, designed and built by hand
- Front-end CMS: edit any text or photo in place on your own site
- Domain registration and first-year hosting, set up on accounts you own
- Three months of maintenance included. The industry standard is a 30-day warranty; you get a full quarter.
- SEO launch kit: metadata, structured data, sitemap, Google and Bing registration
- AEO and GEO: your pages structured so ChatGPT, Perplexity, and Google's answer engines can quote you
- Two rounds of revisions, and anything broken is always fixed free
03 · The Relay Relay A custom CMS, your team, and a trained assistant from $8,000
Your own content system with logins and roles for your whole team, plus an assistant trained on your business that answers questions on your site. This is the tier where a website becomes a system. Three phases, each signed and billed on its own: you are never in deeper than the phase you are in.
| Work | Type | Hours | Cost |
|---|---|---|---|
| Phase 1 · Foundations Weeks 1 to 3 | 12 | $2,400 | |
| Brand audit and vision formationWhere the business is going, what the brand says today, and how the system should serve both | Strategy | 4 | $800 |
| DesignA full design system, then every page and screen, desktop and phone | Design | 8 | $1,600 |
| Phase 2 · The build Weeks 3 to 6 | 16 | $3,200 | |
| Backend and CMSCustom content model, media library, inline editing, publishing workflow | Code | 10 | $2,000 |
| Roles and dashboardMultiuser logins with owner, admin, and editor permissions, so help never means handing over passwords | Code | 6 | $1,200 |
| Phase 3 · Intelligence and launch Weeks 6 to 8 | 12 | $2,400 | |
| Custom trained assistantAn assistant trained on your own content and data, with guardrails you approve | Code | 6 | $1,200 |
| Search and launchSEO, AEO, and GEO kit, analytics, security hardening, go-live | Code | 4 | $800 |
| Training and handoffPlain-English walkthroughs, short videos, written docs | Training | 2 | $400 |
| Relay from (40+ hours × $200/hr, across 3 phases) | 40+ | from $8,000 | |
How the Relay is paid, phase by phase:
| Phase | Timeline | Deposit | On completion | Phase total |
|---|---|---|---|---|
| Phase 1 · Foundations | Weeks 1 to 3 | $1,200 | $1,200 | $2,400 |
| Phase 2 · The build | Weeks 3 to 6 | $1,600 | $1,600 | $3,200 |
| Phase 3 · Intelligence and launch | Weeks 6 to 8 | $1,200 | $1,200 | $2,400 |
Each phase is its own agreement with its own timeline. Signing starts Phase 1 with $1,200 down, nothing more. A later phase begins only when you sign its schedule, and you can stop after any phase and keep everything built.
Included in the Relay:
- Everything in the Sprint
- A custom CMS shaped to how your team actually works
- Multiuser roles: owner, admin, and editor logins with real permissions
- A custom assistant trained on your business, with guardrails you approve
- Brand audit and vision formation before a line of code
- Three months of maintenance, then an optional care plan
- You own all of it outright: code, design, content, accounts
04 · The Marathon Marathon The whole operation, systemized from $20,000
Everything in the Relay, plus a CRM, integrations with the tools you already use, and databases built for thousands of users with admins and managers. I also work alongside your team so you learn where intelligent automation genuinely helps your business, and where it does not. Large projects, longer timelines, all the bells and whistles. The total is simply all phases added up: each phase is its own agreement with its own timeline, half up front for that phase only. You can stop after any phase and keep everything built.
| Work | Type | Hours | Cost |
|---|---|---|---|
| Phase 1 · Discovery and brand Weeks 1 to 2 | 12 | $2,400 | |
| Stakeholder interviews and the roadmapHow the business actually runs, what should change, and a phased plan with numbers on it | Strategy | 5 | $1,000 |
| Brand systemIdentity, collateral, and the story that carries them | Design | 7 | $1,400 |
| Phase 2 · Platform Weeks 2 to 5 | 30 | $6,000 | |
| Design system and every screenDesktop and phone, every page and template | Design | 10 | $2,000 |
| CMS build and content modelCustom content types, media library, inline editing, publishing workflow, roles | Code | 20 | $4,000 |
| Phase 3 · CRM and integrations Weeks 5 to 7 | 20 | $4,000 | |
| CRM buildLeads, contacts, follow-ups, and automations in one place you own | Code | 12 | $2,400 |
| API integrationsSynced with the tools you already pay for | Code | 8 | $1,600 |
| Phase 4 · Directory and user base Weeks 7 to 9 | 18 | $3,600 | |
| Directory architectureBuilt for thousands of users: search, profiles, verification | Code | 12 | $2,400 |
| Admin and manager rolesReal permission levels so your team can run it without you | Code | 6 | $1,200 |
| Phase 5 · Marketing engine Weeks 9 to 10 | 10 | $2,000 | |
| Automated sequences and campaignsMarketing that runs while you work | Code | 6 | $1,200 |
| SEO kit and analyticsStructured data, dashboards, and answers to real questions | Code | 4 | $800 |
| Phase 6 · Agentic layer and training Weeks 10 to 12 | 10 | $2,000 | |
| Trained agents where they earn their keepCustom trained automation, with honest advice about where it will not help | Code | 6 | $1,200 |
| Team training and handoffYour people running the whole system, documented and confident | Training | 4 | $800 |
| Marathon from (100+ hours × $200/hr, across 6 phases) | 100+ | from $20,000 | |
How the Marathon is paid, phase by phase:
| Phase | Timeline | Deposit | On completion | Phase total |
|---|---|---|---|---|
| Phase 1 · Discovery and brand | Weeks 1 to 2 | $1,200 | $1,200 | $2,400 |
| Phase 2 · Platform | Weeks 2 to 5 | $3,000 | $3,000 | $6,000 |
| Phase 3 · CRM and integrations | Weeks 5 to 7 | $2,000 | $2,000 | $4,000 |
| Phase 4 · Directory and user base | Weeks 7 to 9 | $1,800 | $1,800 | $3,600 |
| Phase 5 · Marketing engine | Weeks 9 to 10 | $1,000 | $1,000 | $2,000 |
| Phase 6 · Agentic layer and training | Weeks 10 to 12 | $1,000 | $1,000 | $2,000 |
Each phase is its own agreement with its own timeline. Signing starts Phase 1 with $1,200 down, nothing more. A later phase begins only when you sign its schedule, and you can stop after any phase and keep everything built.
Included in the Marathon:
- Everything in the Relay
- CRM: leads, contacts, follow-ups, and automations in one place you own
- API integrations with the tools you already use
- Large user databases or directory creation: thousands of users, admins, and managers
- Full brand system: identity, collateral, and the story that carries them
- Automated marketing: sequences and campaigns that run while you work
- Agentic integration, plus honest guidance on where automation helps and where it does not
- Six months of maintenance, priority response, and special attention throughout
After launch
Maintenance, hosting, and staying findable.
Maintenance included, always
The industry standard is a 30-day warranty. Every Ulric project includes real ongoing maintenance: 30 days on the Blitz, three months on the Sprint and Relay, six on the Marathon. Updates, backups, monitoring, and a human who already knows your stack. After that, flat monthly care plans, cancel anytime with 30 days notice.
Hosting and domain, yours
Hosting, domains, and any usage fees stay on accounts you own, billed at cost. I recommend, you approve, you own. If we ever part ways, you lose nothing.
SEO, AEO, and GEO built in
Metadata, structured data, sitemaps, and search-engine registration ship with every tier. Your pages are structured so Google ranks them and answer engines like ChatGPT and Perplexity can quote them. Findability is part of the build, not an upsell.
The paperwork, in daylight
The sample agreement.
This is the actual shape of the agreement you would sign, filled in with a Relay-sized example. Read the terms before we ever talk. If anything feels off, tell me on the call: the goal is a document both sides actually understand.
Ulric × Your Business
Services & Maintenance Agreement
One system, built right,
owned by you.
Between Your Business ("Client") and Eric Richers, Ulric, Eugene, Oregon ("Consultant").
01Scope and investment, phase by phase
All work is billed at $200/hour. Hours are itemized below and the rate never changes; only hours do, and only with written approval. The plan runs in phases, each with its own timeline. Every phase stands on its own: the Client may pause or stop after any completed phase and keep everything built to that point, owned outright. The build total is simply the phases added up; it is never due at once.
| Work item | Type | Hours | Cost |
|---|---|---|---|
| Phase 1 · Foundations Weeks 1 to 3 | 12 | $2,400 | |
| Brand audit and vision formationWhere the business is going, what the brand says today, and how the system should serve both | Strategy | 4 | $800 |
| DesignA full design system, then every page and screen, desktop and phone | Design | 8 | $1,600 |
| Phase 2 · The build Weeks 3 to 6 | 16 | $3,200 | |
| Backend and CMSCustom content model, media library, inline editing, publishing workflow | Code | 10 | $2,000 |
| Roles and dashboardMultiuser logins with owner, admin, and editor permissions, so help never means handing over passwords | Code | 6 | $1,200 |
| Phase 3 · Intelligence and launch Weeks 6 to 8 | 12 | $2,400 | |
| Custom trained assistantAn assistant trained on your own content and data, with guardrails you approve | Code | 6 | $1,200 |
| Search and launchSEO, AEO, and GEO kit, analytics, security hardening, go-live | Code | 4 | $800 |
| Training and handoffPlain-English walkthroughs, short videos, written docs | Training | 2 | $400 |
| Build total (40 hours × $200/hr, across 3 phases) | 40 | $8,000 | |
02Payment schedule
Each phase follows the same convention: 50% of that phase as a deposit before it starts, 50% when it is delivered and the Client has seen it working. A later phase begins only when its schedule is signed and its deposit received.
| Phase | Timeline | Deposit | On completion | Phase total |
|---|---|---|---|---|
| Phase 1 · Foundations | Weeks 1 to 3 | $1,200 | $1,200 | $2,400 |
| Phase 2 · The build | Weeks 3 to 6 | $1,600 | $1,600 | $3,200 |
| Phase 3 · Intelligence and launch | Weeks 6 to 8 | $1,200 | $1,200 | $2,400 |
| All phases | $4,000 | $4,000 | $8,000 | |
Due at signing
$1,200
Half of Phase 1 · Foundations, nothing more. Work begins on receipt.
Every later phase
50 / 50
Starts only when the Client signs that phase's schedule. Half up front, half at that phase's sign-off.
Overdue balances pause work and accrue 1.5% per month after 14 days.
03Terms
- Phases. Each phase runs under its own signed schedule with its own timeline and its own 50/50 payment. A later phase starts only when its schedule is signed and its deposit received. The Client may stop after any completed phase, keep everything built to that point, and owe nothing further beyond that phase's balance.
- Timeline. Working estimates per phase, not promises to the calendar. Client review time and third-party access can shift dates; they never shift prices.
- Revisions. Two rounds of revisions per deliverable are included. A round is one consolidated list of changes. Fixing anything broken in delivered work is always free and never counts as a revision.
- Scope changes. New work is welcome and billed at $200/hr, quoted in writing and approved by the Client before it starts.
- Ownership. On payment of each phase's balance, the Client owns that phase's deliverables outright: design files, code, copy, data, and accounts. The Consultant's pre-existing tools and the UlricCMS engine remain the Consultant's and are licensed to the Client perpetually, at no charge.
- Maintenance. Ongoing maintenance follows launch at no charge: 30 days on the Blitz, three months on the Sprint and Relay, six months on the Marathon. Updates, backups, uptime monitoring, and fixes. Optional monthly care plans after; either party may end them with 30 days written notice.
- Third-party costs. Hosting, domains, and usage fees stay on the Client's own accounts, at cost. Consultant recommends, Client approves, Client owns.
- Client materials. The Client warrants they have rights to all content they provide (photos, logos, copy, data), and agrees to deliver materials and feedback within agreed windows; long silences re-queue the project.
- Trained systems. Any assistant or automation ships with guardrails the Client approves: it identifies itself as automated, never trains public models on Client data, and hands sensitive moments to a human.
- Confidentiality. The Consultant keeps the Client's business data and numbers confidential, during and after the engagement.
- Cancellation. Either party may cancel in writing. The Client pays only for hours completed to date; any unearned deposit is refunded, any earned balance is due, and the Client keeps all completed work.
- Liability. The Consultant's total liability is capped at fees actually paid under this agreement.
- Good faith. Any dispute gets a phone call before anything else. Oregon law governs.
04Signatures
Your Name
Your Business · Client
Eric Richers
Ulric · Consultant
Ready when you are
Start with the free call.
Fifteen minutes, no pitch deck, no obligation. You leave with an honest read on scope, tier, and cost, whether or not we work together.