Oregon Counselors
A statewide mental-health directory built, branded, and grown end to end by this studio: custom platform, custom CMS, provider CRM and lead
Built for your field
Software for therapists and private practices
I ran a private practice and I built the state's provider directory, so I know this vertical from both chairs. Psychology Today alone stopped being a marketing plan; clients now search Google, ask ChatGPT for recommendations, and judge you by your website before they ever call. Ulric builds the owned stack that carries a practice: a fast site with the structured data answer engines quote, a booking flow that fills the caseload without phone tag, and automation for the admin work that eats clinical hours.
Both chairsbuilt by a licensed counselor who codes
16,800Oregon providers indexed by my directory
Top 3Google rankings I hold for counseling searches
Answer-readystructured data answer engines can quote
The subscription
Grow Your Clinical Practice: a practice website that keeps itself in order.
For a solo or small practice, most of what this page describes is a $99 subscription. I build the site and the Google profile once, connect your calendar for consult requests, and software does the recurring work: the monthly search report, the quarterly audit, the directory listing. You read the report.
Oregon licensees get the orcounselors listing included. Ads, social, and content stay a separate service, on purpose.
The directory in your clients' pocket02
OR Counselor Directory, the iOS app.
The same verified directory as a native iPhone app: browse by specialty and city, filter by insurance and telehealth, open a profile, and reach the practice from the screen. Your listing is in it the day your subscription starts, because it reads from the same profile as the website.
It is on the App Store now, free, for iPhone. Clinicians on Foundation or Local appear in it the same day their profile does.
OR Counselor Directory on the App Store · the case study · orcounselors.com
Proof, not promises
Work I've shipped for people like you.
CUTI Therapy
The site behind Eric's private therapy practice: a statewide telehealth brand (trauma-informed, LGBTQ+ affirming) with transparent rates, in
Custom Mental Health Web Apps
Nine clinical web tools for mental-health professionals, shipped in days each: somatic mapping, bilateral stimulation, IFS parts work, breat
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A digital first aid kit for panic attacks, built by a Licensed Professional Counselor: the physiological sigh, clinical grounding, and calmi
Mutterly
Voice journaling, 100 percent on-device: speak in 20-second bursts and Mutterly turns scattered thoughts into daily reflections, running ope
OR Counselor Directory (iOS)
Oregon's mental health directory, native on iPhone: every clinician independently verified through the state boards, searchable in seconds,
iLovable
Daily affirmations that don't feel like a poster in a break room: warm, specific, and written with clinical intent.
Common questions
Do you understand HIPAA and clinical workflows?
Yes, from the inside. I am a Licensed Professional Counselor who ran a telehealth practice, worked residential treatment, and still works in corrections. Privacy sensibilities and clinical workflow fluency are built into everything I ship.
Is a website enough, or do I need directories too?
You need a mix: an owned site with real content, a tuned Google Business Profile, and selective directories that match your specialty. I build the owned stack and set up the rest so referrals compound instead of renting visibility.
Can you make my practice show up in answer engines?
That is a specialty of mine. Answer engines recommend specific providers based on structured, quotable content they find online. I publish FAQ schema, entity markup, and content shaped for exactly that.
What does this cost?
Every engagement is scoped honestly on a free 15-minute call, with fixed milestones agreed up front. The audit plan is yours to act on with or without me.
Start with a conversation
Fifteen minutes. No pitch deck.
Bring the thing that's bugging you. You leave with a plan you can act on, with or without me.