Ulric

Eugene, Oregon · est. 2026 · second-generation studio

Software with a forty-four-year head start.

Ulric is an independent studio building custom software, CMS & CRM platforms, brands, and agentic systems trained in-house, the second Richers software company to call Oregon home.

Book a free 15-minute call See the work
15+ yrs software engineering
16,800 providers on the flagship platform
Top 3 Google rankings, core searches
Shipped native iOS app on the App Store

The lab

Every good studio keeps cats.

Client work funds the studio. The studio funds products. Two product lines are in the lab now — named, as tradition requires, after the studio cats.

Frida brand illustration

Product line · beta

Frida

The lightning-fast CMS + CRM builder. Ferocious, independent, zero dependencies — like her namesake, she hunts alone.

Pippin brand illustration

Product line · beta

Pippin

The agentic harness builder. Sweet, nurturing, and quietly everywhere — custom agent flows your team can actually trust.

What's in a name?

The baton passes.

In 1982, my father, Ulrich Richers, founded ARC Data Systems in Berkeley, California, later Advanced Relay Corporation. In 1988 he moved the company to Eugene, Oregon, the same year I was born. For decades ARC built protocol software, X.25 through TCP/IP, trusted by NATO, MIT Lincoln Laboratory, Alcatel, and Swisscom.

ARC explained its own name with two runners: Pheidippides, who carried the news from Marathon to Athens, and the Aztec relay runners who carried word to Moctezuma. A German engineer and a Mexican family, encoded in a company name. A relay only works if the baton keeps moving.

Ulric is my leg of that run: a second-generation Oregon software studio, founded by the kid who grew up watching packets move.

And yes, Ulric is one letter short of Ulrich, on purpose. I am not my father, and this leg is not the last one. Same relay, new runner.

Ulric honors Ulrich. The work honors the standard he set.

  • 1982ARC Data Systems, Berkeley

    My father, Ulrich Richers, out of East Germany the hard way, founds what becomes Advanced Relay Corp.

  • 1988ARC moves to Eugene

    The same year I am born. Protocol software trusted by NATO, MIT Lincoln Labs, Alcatel, Swisscom.

  • 2002First lines of code

    Fourteen, in a house run by two immigrant engineers. I build what I need.

  • 2014The turn

    I move into a decade in the helping professions: residential treatment, jail work, my own practice. The tools stay close the whole time, coding games and side projects for fun, tracking where the tech is heading, helping friends with theirs because I love it.

  • 2022Licensed to listen

    MA, Oregon LPC license, CADC III. Software people rarely have this. It changes what gets built.

  • 2026ORCounselors ships

    16,800 providers indexed, top-3 rankings, a native iOS app. One person, production scale.

  • 2026Ulric is founded

    The second Richers software company to call Oregon home. Same relay, new runner.

Services

Build. Brand. Advise.

One studio, end to end — from naming your company to shipping the platform it runs on, to training custom intelligence to pull its weight.

01 · Build

Custom platforms

  • Custom softwareDirectories, marketplaces, dashboards, member systems — designed, built, and run end to end.
  • Custom CMSPublishing systems shaped to your editorial workflow: structured content, roles, review queues, SEO plumbing. No plugin roulette.
  • CRM & lead systemsLead capture, routing, scoring, and follow-up automations — integrated with the tools you already use.

02 · Brand

Branding solutions

  • Identity & namingWordmarks, type and color systems, and the brand story that makes them mean something.
  • Web designFast, hand-built marketing sites. Mobile-first, no template bloat, yours outright.
  • Growth systemsTechnical SEO, structured data, content pipelines, and analytics that answer real questions.

03 · Advise

Agentic consulting

  • Agentic harness designCustom agent systems that actually ship, designed and trained in-house: harness architecture, tool design, evaluation loops, guardrails.
  • Intelligence strategyWhere large language models pay off in your operations, and where they don't. Honest scoping before a line of code.
  • Practice & small-business systemsScheduling, intake, and back-office automation. A decade of clinical work means we speak fluent healthcare.

04 · Run

Care & operations

  • Managed hosting & careUpdates, backups, uptime, and a human who already knows your stack — flat monthly care plans.
  • Automation opsThe workflows we build keep running: monitoring, tuning, and new automations as your process evolves.
  • Growth retainersSEO, content, and analytics reviewed monthly — small course-corrections beat annual rebuilds.

Flagship work

Proof, in production.

Case study

Oregon Counselors Directory

A statewide mental-health directory with custom platform, CMS, CRM, and search assistant trained on the live directory. The directory has 16,700+ licensed providers and holds top-3 Google rankings for core searches.

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Read the case study →
16,700+licensed providers listed
Top 3Google rankings for core searches
1person maintaining the directory
5programming languages used
  • Ask anything: search in plain English, like you would ask a friend
  • Answers grounded in the live directory, private by design
  • Provider videos and clinician-written articles keep every profile human
  • Top-3 Google rankings built on full schema coverage
  • Optimized for the LLM era: structured data answer engines can quote

All work →

Eric Richers, founder of Ulric

The person behind the studio

Engineer by upbringing. Counselor by training.

I was raised in Eugene by immigrant engineers and started coding at fourteen. Fifteen-plus years of software and startups later, I did something unusual: I became a licensed professional counselor, working residential treatment, jail settings, and crisis intervention while running a private practice.

I never put the tools down. Through the counseling decade I kept coding games and side projects for fun, tracked where the tech was heading, and helped friends with theirs because I love it.

That double life is the studio’s edge. Software built by someone trained to listen comes out different: clearer flows, calmer interfaces, systems that respect the humans on both ends.

In 2026 I closed the practice to build full-time. Ulric is where both halves finally work the same job.

Licensed Professional Counselor (OR)15+ years engineeringFounder, ORCounselors.comEugene, Oregon

The full résumé timeline →

How an engagement runs

Four legs of the relay.

Audit

A free 15-minute call, then a plain-English audit of your systems, site, and workflows — with a plan you can act on with or without us.

Design

Scope, architecture, and brand direction agreed up front. Fixed milestones, no surprise invoices.

Build

Weekly ships you can click, not status decks. You watch it come alive in production checkpoints.

Run

Documentation and handoff — or a retainer where we keep running it. Either way, you own everything.

Word of mouth

What clients say.

Eric is both therapist and software pro. A rare synthesis.”

Clinical Director — Eugene, OR

There seems to be no limit to how far Eric will go to solve a problem.”

Practice Owner — Utah

Small or big tasks, Eric delivers results — sometimes before I even send a follow-up.”

Private Practice Owner — Oregon

Insights

Notes from the studio.

Real estate runs on too many dashboards

Every realtor I've worked with pays for five systems that don't talk to each other. The fix isn't another integration. It's one system that owns the whole flow, from listing to lead to closed. →

The baton passes

Why a new software studio in Eugene, Oregon is named after a man who spent forty years moving packets. →

Learning to scale SEO and build organic traffic

Top-3 rankings for the searches that matter didn't come from tricks. They came from structure, patience, and publishing things worth finding. Here's the playbook I had to learn the slow way. →

Contact

Put the baton in good hands.

Fifteen minutes, no pitch deck, no obligation. Bring the thing that's bugging you (a slow site, a messy CRM, an assistant that needs training) and leave with a straight answer.

Book a free 15-minute call Ask the studio assistant

We reply within one business day.