Case study
MycoMuse: a licensed psilocybin practice, online in a week
A regulated psilocybin facilitation practice with no path to paid ads. Built for organic search and answer engines from the first pixel: structured data, an LLM-readable site map, an age gate, and a lead pipeline with a human voice.
MycoMuse is the practice of Maria "Masha" Steiner-Renoir, a state-licensed psilocybin facilitator working in Colorado and Oregon, in English and Russian. The niche is new, tightly regulated, and closed to paid advertising. Everything has to come from organic search, answer engines, and word of mouth. That shaped every decision in the build.
The site runs on UlricCMS, the studio's own engine, forked and trimmed to exactly what the practice needs: six offering pages, a journal, a video library, and a contact pipeline that treats every inquiry with care. A visitor who reaches out gets a personal confirmation in the practice's voice within seconds, and Masha gets the lead in her inbox and her dashboard. Every form sits behind an invisible bot check, and the whole site sits behind an age gate. The copy holds a strict compliance line throughout: facilitation is distinct from medical, psychiatric, and psychotherapy services, adults 21 and over only.
Search was designed in, not bolted on. Every page ships structured data that tells search and answer engines exactly who this is: a licensed clinician-facilitator, her credentials, her two states, her two languages. The site publishes a curated map of itself for language models alongside the classic sitemap, because in this niche the first "visitor" is often an AI answering someone's careful, private question. The practice launched with journal pieces answering the questions people actually type, starting with the one that matters most: is this legal?
Behind the scenes: three synced environments, one-command deploys, email that authenticates cleanly from day one, and a CMS Masha edits herself, in place, on the page.
Common questions
Can Ulric build in regulated industries?
Yes. MycoMuse operates under two state programs with strict rules about claims and audiences. The build carries an age gate, compliance-reviewed copy on every page, and a growth plan that never depends on paid ads.
How fast can a launch like this go?
Days, once the content exists. MycoMuse went from brief to a live, crawlable site with its own CMS, lead pipeline, and email inside a week.
Do clients edit their own sites?
Yes. MycoMuse runs on UlricCMS, so Masha edits her pages in place, right on the page, with no page builder between her and her words.