Case study
Rose Real Estate
Full business systemization for a Portland realtor: a rose-red brand system, a custom CMS with inline editing, a leads pipeline with automations, and an assistant trained on live listings, with a home-valuation tool.
Everything a modern brokerage runs on, built as one system: the public site, the content management, the CRM, and a trained helper that answers market questions with real data and files leads while it talks.
What's under the hood
- RoseCMS — a dependency-free custom CMS with inline on-page editing, drag-and-drop galleries, and a role-based dashboard the whole team can use.
- Leads pipeline & automations — instant replies, admin alerts, and CRM sync the moment an inquiry lands.
- Rosie, the trained assistant — grounded in live listings and market data, with a real home-valuation tool and guardrails a brokerage can trust.
- SEO/AEO plumbing — RealEstateListing structured data, FAQ schema, dynamic sitemaps and llms.txt.
(Screenshots are from the studio's build environment — the brokerage launches publicly soon.)
Common questions
What is RoseCMS?
RoseCMS is a custom content management system with inline on-page editing and a role-based dashboard.
How does the leads pipeline work?
The leads pipeline features instant replies, admin alerts, and CRM sync the moment an inquiry lands.
What can the assistant actually do?
Rosie is trained on live listings and market data, with a real home-valuation tool and guardrails a brokerage can trust.