MycoMuse: a licensed psilocybin practice, live the day after the brief and rebuilt as it grew

MycoMuse is the practice of Maria "Masha" Steiner-Renoir, a state-licensed psilocybin facilitator. She works one to one in Colorado, in English and in Russian, and takes Oregon clients remotely for preparation and integration. The work is facilitation, which the site keeps distinct from medical, psychiatric and psychotherapy care on every page, and it is for adults 21 and over, which is why the whole site sits behind an age gate. There are no Google ads in this niche and the practice does not want to depend on paid reach, so everything has to come from search, from answer engines, and from the word of people who read what she writes.

The brief arrived on July 17, 2026. mycomusecolorado.com was live on July 18, on a fork of UlricCMS trimmed to six offering pages, a journal, a video library and a contact form that answers in Masha's voice. The booking engine followed the next day. Since then the site has grown in place, a pass every couple of weeks, and in October I rebuilt it on the newer engine, live at mycomusecolorado.com since October 11, 2026. The screens on this page are from that rebuild.

What happened after launch?

July 19: a booking engine on her own site, with instant confirmation, one-click cancel and Google Calendar sync. August 6: a search pass, an entity graph with stable identifiers, IndexNow, Markdown copies of the pages for agents that prefer them, and 301s. August 17: seven journal posts including a Russian pillar, the launch posts expanded past a thousand words, Person schema, and 13 of 24 videos transcribed. August 24: both license numbers in the footer, checked against the Colorado and Oregon registries. August 28: nine location and head-term pages (a Colorado hub, a healing-centers hub, Denver, Boulder, Lakewood, Colorado Springs, Fort Collins, Oregon integration, a Russian service page), and the sitemap went from 47 URLs to 62. September 2: her filmed interview became the home hero, with a Watch section of four self-hosted videos, and the home page on a phone went from 32.87 MB to 1.24 MB. Then branded share cards on every page, breadcrumbs with their markup, a repaired video sitemap, and a language tag on every Russian page.

Along the way the newsletter Tricycle Day quoted her in ten consecutive "Ask a Guide Anything" issues, July 17 to September 18. Each answer went back onto her own site as a journal post, five in all, because a quote in someone else's inbox is worth more once it has a home.

What is the rebuild?

The same practice on the engine as it is now, three months of engine work later. The home page opens on a full-bleed film hero with a sound toggle under one line: "Steady, one-on-one psilocybin facilitation in Colorado." Beneath it a stats row: licensed in two states, a free 15-minute consult, a six-to-seven-hour session, English and Russian. Then the offerings strip, Meet Masha, a row of short reflections on video, the experience with its five steps and its price, the approach, an FAQ accordion, the connect form, the journal, and a "Where I work" band.

The Guide is the new part. An Ask pill in the header, and "Ask about ..." chips on every page, open a panel headed "Search MycoMuse". Type "integration" and it returns the Psychedelic Integration and Psilocybin Facilitation offerings as cards, and the page for Oregon clients who integrate remotely. Behind it sit 252 public knowledge rows rebuilt from the live pages, and a crisis guard: a question carrying crisis words gets 911 and 988 before anything else. An Instagram tab is connected, 36 posts, with the "Show on the site" switch still off until she turns it on.

How does booking work?

On her own site, not in a widget. The book page offers a 15-minute consultation in English or Russian, all times in MDT, as six day cards of open slots. Pick one and the confirmation is instant, cancelling is one click, and the appointment lands in her Google Calendar. The lead lands in her dashboard at the same time. How many people book is her business, and the site does not publish it.

What does the practice edit itself?

All of it, on the page or in the dashboard:

• Six offering pages, 22 journal posts, 28 video pages and nine location pages as content types.
• The experience page: five steps, consult through integration, "Complete experience, $2,500, private pay", and the eligibility note.
• The FAQ accordion, the connect form, the "Where I work" band.
• Text, photos and lists in place on the live page.
• The Guide's knowledge, rebuilt from whatever is published.

Stack

UlricCMS, the fork the practice launched on in July, moved to the current engine on October 11, 2026. An age gate on every visit, a scope-of-services page, Person schema, branded share cards, breadcrumbs, Markdown pages for agents, IndexNow. The sitemap today holds 72 URLs and 28 video entries: 22 journal posts, 28 video pages, six offerings, nine location pages, the home page, the book page, the experience page, scope of services, privacy, and the journal and video hubs. The footer carries both license numbers.

Numbers

Brief to live in a day. 72 URLs in the sitemap, from six offering pages at launch. 28 videos, 13 of the first 24 transcribed by mid-August. 32.87 MB to 1.24 MB for the home page on a phone. Ten newsletter issues, five posts. 252 public knowledge rows behind the Guide. None of these is a booking count, which I do not publish, and none is an outcome. They are the inventory, and the practice owns it.

MycoMuse runs the same engine I build for clinics and therapists who would rather own their site than rent one.

In their words

“Working with Eric has been a wonderful experience. He is professional, reliable, and incredibly responsive, always replying quickly and delivering work on time. He truly listens to your preferences and takes the time to understand your vision rather than applying a one-size-fits-all approach. The website setup has been smooth, and the quality of his work has exceeded my expectations. I'm looking forward to continuing to work with him and highly recommend him to anyone looking for a thoughtful and talented web developer.”

Masha Steiner-Renoir, MycoMuse

What a site like this costs

Practice sites start at $1,000 with the Blitz (one to three pages) or $2,500 with the Sprint (up to five pages, live in 2 to 3 weeks). Care, $199 a month, includes a written monthly SEO report. Book a free 15-minute call.