02 · Brand

Branding solutions.

The name, the look, and the words. I make sure what people see matches what you actually do, then build the site that carries it.

How much does a brand cost?

Five tiers fit a brand: the Blitz, $1,000 (one to three pages, built properly); the Sprint, $2,500 (a simple site, done right); the Marathon, from $20,000 (the whole operation, systemized); the Time Trial, $500 (find out exactly where you stand); the Tempo, $400 to $1,200 a month (a steady pace that reports to a number). The upfront tiers are fixed to the deliverable, never billed by the hour; the Tempo is a flat monthly plan, month to month, cancel anytime.

How long does a brand take?

The Blitz takes 3 to 5 days; the Sprint 2 to 3 weeks; the Marathon six phases over about 12 weeks; the Time Trial about one week. A phased build is signed one phase at a time: half of that phase up front, half when it lands.

Branding solutions

What people see, matching what you do.

01

Identity & naming

Wordmarks, type and color systems, and the brand story that makes them mean something.

  • A wordmark you can use anywhere
  • Type and color that hold together
  • The story that gives them meaning

Branding solutions

What people see, matching what you do.

02

Web design

Fast, hand-built marketing sites. Mobile-first, no template bloat, yours outright.

  • Hand-built, page by page
  • Phone first, then the desk
  • No template, nothing rented

You get a site you edit in place, on accounts you own

Branding solutions

What people see, matching what you do.

03

Growth systems

Technical SEO, structured data, content pipelines, and analytics that answer real questions.

  • Technical SEO and structured data
  • Content with a pipeline behind it
  • Analytics that answer a real question

All four services →

The breakdown

What Brand covers.

Identity & naming

Wordmarks, type and color systems, and the brand story that makes them mean something.

Web design

Fast, hand-built marketing sites. Mobile-first, no template bloat, yours outright.

Growth systems

Technical SEO, structured data, content pipelines, and analytics that answer real questions.

From the portfolio

Brands I have built and carried onto the site.

Oregon Counselors

2025–2026 · Platform · Custom CMS · CRM · SEO · iOS · Agentic ops · Brand

Oregon Counselors

A statewide mental-health directory I built, branded and run end to end: custom platform, custom CMS, provider CRM and lead pipeline, a sear…

Rose Real Estate

2026 · Brand · Custom CMS · CRM integration · Agentic consulting · Trained assistant

Rose Real Estate

Full business systemization for a Portland realtor: a rose-red brand system, a custom CMS with inline editing, CRM integration with nightly …

Grace Tarnasky Real Estate

2026 · Brand · Custom CMS · Listings · Market pages · SEO/GEO · Trained assistant

Grace Tarnasky Real Estate

A whole real-estate presence for an agent in The Dalles: her own brand and voice, a CMS she runs herself, and a trained assistant behind it.…

Called to Heal Counseling

2026 · Custom CMS · Service pages · Direct booking · Counseling-safe launch · Search markup · Psychology Today · Brand

Called to Heal Counseling

A Eugene counselor going out on his own, public the day after the Friday text thread. Fourteen pages in his voice, a direct booking link, fa…

StayEugene

2026 · Booking CMS · Direct-booking platform · Brand

StayEugene

A direct-booking platform for vacation rentals: listings with a live pricing map, instant booking with confirmation, and a price comparison …

CUTI Therapy

2019–2026 · Brand · Web · SEO · Practice systems

CUTI Therapy

The site behind Eric's private therapy practice: a statewide telehealth brand (trauma-informed, LGBTQ+ affirming) with transparent rates, in…

The Post Creator

2026 · Product design · Canvas engine · AI copy · Brand system

The Post Creator

A brand-aware social composer built into the CMS: design a post or a whole carousel by touching the preview, draft the words with AI grounde…

OR Counselor Directory (iOS)

2025–2026 · iOS · Swift · Product design · Brand

OR Counselor Directory (iOS)

Oregon's mental health directory, native on iPhone: every clinician independently verified through the state boards, searchable in seconds, …

panic.btn

2025–2026 · iOS · Swift · Clinical design · Brand

panic.btn

A digital first aid kit for panic attacks, built by a Licensed Professional Counselor: the physiological sigh, clinical grounding, and calmi…

Mutterly

2025–2026 · iOS · Swift · On-device intelligence · Brand

Mutterly

Voice journaling, 100 percent on-device: speak in 20-second bursts and Mutterly turns scattered thoughts into daily reflections, running ope…

iLovable

2025–2026 · iOS · Product design · Brand

iLovable

Daily affirmations that don't feel like a poster in a break room: warm, specific, and written with clinical intent.

All the work →

Which engagement fits

The brand, the site, and the growth after it, priced.

TierWhat it isPriceShape
Blitz One to three pages, built properly $1,000 ~5-hour estimate · fixed price · one phase
Sprint A simple site, done right $2,500 ~12.5-hour estimate · fixed price · one phase
Marathon The whole operation, systemized from $20,000 100+ hour estimate · fixed price per phase · usually six phases
Time Trial Find out exactly where you stand. $500 ~2.5-hour estimate · fixed price · credited if you continue
Tempo A steady pace that reports to a number. $400 to $1,200/mo 2 to 6 hours a month · fixed monthly price · month to month

The full pricing page →

Not sure which of the four this is? Fifteen minutes on a call sorts it, and you keep the plan either way.