Frida.

• Content types and a field builderPages, posts, portfolio, products, services, timeline. Add a field to any of them from the dashboard; the form and the page pick it up without code.
• Edit as you browseSign in and edit any text or photo in place on the live page, with AJAX saves, drag-and-drop galleries and image cropping. The dashboard is for structure; the page is for words.
• The CRM halfLeads, contacts, customers, tasks, follow-ups, automations and instant-reply mail, in a database of their own with a login of its own.
• Two pools, two credentialsContent and CRM live in separate MySQL databases with separate users. A leaked content key cannot read a lead; a leaked CRM key cannot deface a page.
• Search engines and answer enginesThe sitemap is built from the live tables on every request, so it can never list a page that is gone. llms.txt for language models, IndexNow pings on change, and a markdown twin of the pages, posts and case studies for any agent that asks for text/markdown.
• A REST APIRead the content from outside, behind an X-API-Key header that lives in settings, never in code.
• StripeCheckout for subscriptions with a customer portal per client, a signed webhook, and an invoice paid by amount at /pay. Card details never touch the site.
• Scheduled publishing and tag hubsA post carries its own publish minute and is a 404 until then. Every tag gets an archive page, and the sitemap lists each one.
• The assistant, built inPippin lives inside her: a public mode that answers from the site and files leads, and a staff mode inside the dashboard with a live business pulse.
• A blueprint that cannot driftThe engineering reference at /admin/blueprint is read out of the running application: the module list from the loader, the route table from the router, the schema from the database. It prints no secrets.
• No framework, no pluginsPlain PHP 8 and MySQL. No Composer dependencies and no plugin marketplace; the only libraries in the tree are the two that power the editor. Fast on shared hosting, faster everywhere else.
• Post and reel composersA brand-aware social composer and a vertical reel builder sit in the same dashboard as the site they promote.

The modules directory, verbatim: admin api blog blueprint brand calendar chat crm fields games grow-clinical-practice idx integrations leads marketing media postcreator pricing reelcreator seo services site stripe studio timeline