For therapists, counselors, psychologists, and prescribers
A practice website that keeps itself in order.
I build the site and the Google profile once, then software does the recurring work and you read one email a month.
Your intake
One form, about fifteen minutes. It becomes the record everything else is built from.
Your site
The engine drafts the pages from that record. I read the copy before anything goes live.
Your Google profile
Categories, services, hours, and the booking link, filled from the same record.
Your monthly report
Search Console arrives as one email: what people typed, what they clicked, which pages worked.
By the person who runs orcounselors.com, the license-verified directory of Oregon clinicians. Oregon first; the site and search work travel anywhere.
Sound familiar?
Four things that go wrong on their own.
The site is from another era of your practice.
The hours changed, a specialty was added, the office moved. The Google listing still says otherwise, and nobody has looked at Search Console since it was set up.
Sound familiar?
Four things that go wrong on their own.
Referrals end in a search you do not control.
A colleague gives your name; the person types it into Google. What comes up is your profile, your listings, your site. If they disagree with each other, the referral goes cold.
Sound familiar?
Four things that go wrong on their own.
Marketing vendors talk like marketing vendors.
Hidden tiers, a call before a price, testimonials you cannot check, and a pixel on your intake form that your board would not love.
Sound familiar?
Four things that go wrong on their own.
You went to school to be a clinician.
Not a webmaster, a receptionist, or an ad buyer. The recurring work should be done by software that already knows your practice, and the rest should take two hours, once.
A full caseload, a phone that rings for the right reasons, and a website that never needs you to remember it.
The same engine, already running
Oregon providers are already using Ulric's stack.
It is running today.
orcounselors.com is a directory of Oregon clinicians where every listing is checked against the state boards. The engine under it is the engine under this service.
The same engine, already running
Oregon providers are already using Ulric's stack.
One profile, everywhere.
Your site, your directory listing, your Google profile, and your booking hours all read from the same record. Change your fees once and every one of them changes.
The same engine, already running
Oregon providers are already using Ulric's stack.
The recurring work is on a schedule.
Publishing pings Google and Bing and updates the sitemap. The site is checked every day, the search report arrives every month, the audit every quarter.
Live: the providers list and a profile.
Ask, in action
A directory that answers the question people actually have.
A question, in plain words.
On orcounselors a visitor types the thing they actually want, and the answer is built from verified listings rather than an ad.
I need a therapist in Eugene who takes OHP and sees teens
Built from verified listings, not an ad.
Ask, in action
A directory that answers the question people actually have.
It knows your practice, and its limits.
Your site inherits the same assistant when you want it. It knows your specialties, hours, and fees, and it says so when it does not know. It never gives clinical advice.
Try it: orcounselors.com/ask
“Eric is incredible. Brilliant in development and an all around amazing person. Works so hard to achieve what I wanted and more! So glad to have him on my team in my growing business (big thanks to him)”
Lauren Rose, broker, Portland
“Incredibly thoughtful, efficient and artistic studio. Eric helped me with a website for my business and so glad I hired him. Very gifted and skilled in so many unique ways blending art and functionality.”
Kenji Hammon
“Eric absolutely CRUSHED my website build out. His attention to detail, thorough communication, and ability to execute…”
Grace Tarnasky, broker, The Dalles · full review on Google
“Eric at Ulric Studio has been incredibly helpful with both optimizing my existing website and creating a brand-new…”
MindMorph, a mental health practice · full review on Google
“Great service and a wonderful experience. Highly recommended!!”
Randy Wild
OR Counselor Directory, the iOS app.
The same verified directory as a native iPhone app: browse by specialty and city, filter by insurance and telehealth, open a profile, and reach the practice from the screen. Your listing is in it the day your subscription starts, because it reads from the same profile as the website.
It is on the App Store now, free, for iPhone. Clinicians on Foundation or Local appear in it the same day their profile does.
OR Counselor Directory on the App Store · the case study · orcounselors.com
How it works
One intake. The engine builds the rest.
You fill in one form.
License, specialties, populations, fees, telehealth or office, hours for consult calls, a bio in your own words, a headshot. Fifteen minutes. From that one record the engine drafts everything below, in order, the same day.
- Draft site from the intake
- Google Business Profile prepared
- Directory listing synced
- Draft link in your inbox
How it works
Two hours of me. Then it is yours, and live.
Calendar, Google, domain, launch.
You connect your Google Workspace or Outlook calendar. I read the copy for anything a board would flag, claim the Google profile, verify your license for the listing, point your domain, and launch. Nothing goes live until you say so.
- Calendar connected, consult booking live
- Copy checked for outcome claims and superlatives
- Google profile claimed, domain pointed
- Launched, indexed, monitored
What to expect
The shape of the first year.
You read one email a month.
Month one, the first search report: what people typed, what they clicked, which pages worked. Reviews start arriving the right way. By the first quarter the audit has flagged anything that needs a person, and I have fixed it. The line below is the shape most practices see, not a promise about yours.
- Month 1: first search report
- Months 2 to 3: consult requests on the calendar
- Quarter 1: audit flags read and fixed
- Month 12: a site that never needed you to remember it
An illustration of the shape, not a forecast. Your own numbers arrive in the monthly report.
The rules are built in
Your board has opinions about your marketing.
No pixels on your forms.
No Meta pixel and no third-party analytics on any page of your site that carries a form. Traffic is measured from the server log and from Search Console.
- No Meta pixel, no third-party analytics on a form
- Measured from the server log and Search Console
The rules are built in
Your board has opinions about your marketing.
A review card that never gates.
It asks after care ends, everyone the same way, and sends people to the public review form. Nobody gets to pick who is asked.
- ACA C.3.b, APA 5.05, OAR 833-100-0012
- The FTC review rule
After care ends, everyone is asked the same way.
The rules are built in
Your board has opinions about your marketing.
Copy checked before it reaches you.
Generated text is read for outcome promises and superlatives before it lands in your draft. You should not have to know these rules to be safe from them.
- Outcome promises
- Superlatives
Eric Richers, Eugene, Oregon. The person who reads your intake and your quarterly audit flags.
What I do not do
Two things this subscription leaves out.
Ads, social, and content live elsewhere.
I do not run your ads, post to your accounts, or write monthly blog content. Those carry real monthly labor, and keeping them out is what keeps the price where it is.
What I do not do
Two things this subscription leaves out.
Sessions live in your EHR.
Consult requests come through your site. Once someone is a client, their appointments and notes stay where they belong, and nothing clinical is stored here.
How your information is handled →
The studio's growth line does ads, social, and content by the month.
What unfolds after you start
The first weeks, in order.
Then one email a month.
The whole sequence needs about two hours of me and less of you. After launch, the only recurring thing you do is read one email a month. If it ever needs more than that, the price is wrong and I will say so.
What does it actually cost?
Do I own my website and my domain?
How fast can I launch?
Do you work with practices outside Oregon?
What if I already have a website?
Is the marketing stack HIPAA-aware?
Can I just get the website without the rest?
What if it does not work?
The work
Case studies for every site in these frames: orcounselors, MycoMuse, Lauren Rose Realty, Grace Tarnasky, CUTI, and the iOS app.
PortfolioServices
Websites, brands, the CMS, and agentic consulting for practices that need more than a subscription.
ServicesOther pricing
Fixed-price builds (Blitz, Sprint, Relay, Marathon) and the growth line for ads, content, and social by the month.
PricingProducts
The Lab: the composer, the booking engine, the AR demo, and what the engine can do on its own.
ProductsYou fill in one form: license, specialties, populations, fees, telehealth or office, hours for consult calls, a short bio in your own words, a headshot. The engine builds a draft site the same day. You connect your calendar, I read the copy for anything a board would flag, claim your Google profile, attach the directory listing, and launch. About two hours of my time, less of yours, and then it runs.