Guides
Short, specific, and free. Written for clinicians who would rather understand the thing than outsource the understanding. Each one is published as it is finished.
Your Google Business Profile, done right once
Categories, services, hours, the description that does not read like an ad, and why a hidden address costs you reviews in some categories.
Coming. Ask for it and it moves up the list.
Psychology Today, directories, and your own site
What each one does, what each one costs, and why the directory listing should point at a site that is yours.
Coming. Ask for it and it moves up the list.
Reviews and the ethics codes
ACA C.3.b, APA 5.05, OAR 833-100-0012, and the FTC review rule, in plain language, with the one safe way to ask.
Coming. Ask for it and it moves up the list.
Tracking pixels on a therapy website
The 2022 guidance, the 2024 ruling, and what to remove from your forms this afternoon.
Coming. Ask for it and it moves up the list.
Consult calls that turn into clients
What to put on the booking page, how long the call should be, and what to say in the confirmation email.
Coming. Ask for it and it moves up the list.
Telehealth across state lines
Where you can see clients, how to say it on the site, and how to write a location page for a place you do not have an office.
Coming. Ask for it and it moves up the list.
Reading your monthly search report
Queries, impressions, clicks, and the two numbers that mean a page is working.
Coming. Ask for it and it moves up the list.
For prescribers: LegitScript, in one page
Who needs it, what it costs, how long it takes, and what happens if you run an ad without it.
Coming. Ask for it and it moves up the list.