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Loops

2 posts on loops.

Agentic loops in production: generate, deploy, verify, repeat

Seven weeks after saying loops should run the business, I have two shapes going: one built on a five-minute clock, one that checks in every Monday. The weekly one reads Search Console; here is what the summer taught, including the guardrail that spent two weeks announcing a login prompt as a finished report.

The agency that never sleeps: running a business on AI loops

Loop engineering is taught for building software. The bigger idea is using the same loop to run the business: point an agent at a number, give it a scoreboard it can check itself, and let it improve your SEO, ads, and AI visibility for months while you sleep.

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