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Seo

9 posts on seo.

Twelve neighborhood guides and one valuation form

A market report is accurate and generic; a neighborhood guide is specific and goes stale. Grace Tarnasky's site runs both and joins them with a five-digit number. What each half is for, where the data comes from, what a guide is not allowed to say, and why the valuation form refuses to guess.

What a licensed psilocybin practice needs from its site

A regulated practice cannot buy a single click, so organic search has to carry everything. Here is what that changed: an age gate that keeps the page crawlable, booking built into the CMS with the acknowledgments recorded, mail that sends through one provider and receives through another, and a review card I shipped and then switched off for good.

What $99 a month buys a clinical practice

Two tiers on a page nobody has to call about: Foundation at $99 a month, Foundation plus Local at $199, setup $500 once. What each one includes, why the Stripe hand-off happens after the intake instead of from a buy button, and the three rules that decide how a therapy practice site gets built.

The SEO skill that has to show its receipts

Most SEO advice written for AI agents is a checklist, which is how you get a confident audit of a site nobody looked at. So the studio built one that cannot make a claim without a fetched artifact behind it, then pointed it at five sites in a day.

Building a real estate site for a realtor in The Dalles

Grace Tarnasky messaged me on a Thursday and had a working site on Saturday. A walkthrough and a look at the decisions: why her listings are real pages instead of an IDX iframe, why six neighbourhood guides matter more than a search box, and what a fork of an engine buys you.

How a real estate agent gets recommended by an AI assistant

Buyers have started asking ChatGPT to recommend an agent. That answer is assembled from sources a machine can verify, which is a different game from ranking, and a more winnable one.

Why your therapy practice does not show up on Google

I ran a private practice and built the directory 16,533 Oregon providers sit in. Here is the honest reason most counseling websites are invisible, and the order I would fix it in.

The agency that never sleeps: running a business on AI loops

Loop engineering is taught for building software. The bigger idea is using the same loop to run the business: point an agent at a number, give it a scoreboard it can check itself, and let it improve your SEO, ads, and AI visibility for months while you sleep.

Learning to scale SEO and build organic traffic

Top-3 rankings for the searches that matter didn't come from tricks. They came from structure, patience, and publishing things worth finding. Here's the playbook I had to learn the slow way.

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