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2 posts on orcounselors.

Learning to scale SEO and build organic traffic

Top-3 rankings for the searches that matter didn't come from tricks. They came from structure, patience, and publishing things worth finding. Here's the playbook I had to learn the slow way.

Building trust with thousands of providers in Oregon

A directory is easy. Sixteen thousand indexed providers is a spreadsheet. The hard part, and the real product, is trust, and it gets built one conversation at a time.

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