Pricing

Plain numbers, published.

Every project is billed the same way: $200 an hour, hours itemized before we start. Bigger builds run as phases, each with its own timeline and its own agreement: half up front for that phase, half when it lands. The tier price is all phases added up. You never pay it up front.

What does a small-business website cost in Eugene, Oregon?

A one-to-three-page site (the Blitz) is $1,000 and a simple site with a front-end CMS (the Sprint) is $2,500, both fixed prices, never billed by the hour. Prefer monthly? A simple site is $500 up front, a fuller one $1,000 and up, then Care at $199 a month with no minimum term. I build from Eugene, Oregon; therapy practices and real estate brokerages are the specialties.

What does a custom CMS cost?

The Relay, a custom CMS with an SEO engine and automations for the repetitive work, is $5,000 to $10,000 across three phases. The Marathon, the whole operation systemized with a directory, a CRM and an agentic layer, is priced from $20,000, across six phases. Each phase is its own agreement: half up front, half when it lands, so nobody fronts the whole project.

How long does a website build take?

The Blitz takes 3 to 5 days and the Sprint 2 to 3 weeks. The Relay runs three phases over about 9 weeks, and the Marathon six phases over about 12 weeks; each phase has its own timeline and its own sign-off. Maintenance is included after launch: thirty days on the Blitz, three months on the Sprint and Relay, six on the Marathon.

Two ways to pay. For most small businesses the monthly plan is the place to start: a build paid once up front ($500 for a simple site, $1,000 and up for a fuller one), then from $199 a month to keep the site current, secure and showing up in search. No minimum term. Prefer to pay once and own it outright? Builds start at $1,000, with maintenance included for a stretch after launch.

One-time builds Month to month

One-time builds

In every tier

All tiers include support through their phase timelines, hosting and domain setup on accounts you own, SEO with schema validation, and hands-on training until you are confident running it yourself.

On site · The Consult

The Consult: Two to five days in your business, then a month of refining it

I come to you. I spend two to five days with your team, find the hours your business loses every week, and build the tools that give them back: custom software written on site, the systems you already pay for wired together, and your people trained face to face on their own real work. Then I stay reachable for a month while real work hits it, tuning the rules and handling the cases nobody predicted. One fee, once. When it is done, you own everything and you are set.

The itemized list in the guide is the base of that range: the visit, the tools built, and the month after. How many days you need on site, and how much custom software you want built, is what moves it toward the top.

Best for: Teams of roughly ten or more losing days a month to work software should be doing. Smaller than that, ask about the Drop-In instead: same approach, one day, $2,000 to $4,000.

$8,000 to $20,000 Two to five days on site · 30 days of refinement · for teams of about ten or more

Book a consult What this looks like in a business →

Two to five days on site with you and your team, in person
A time audit: where the week actually goes and what can be automated
Custom tools and software built during the engagement, not promised for later
Your existing systems connected so nothing gets typed twice
Hands-on training on your real work, until your people can run it alone
Everything built is yours: the code, the accounts, the documentation
Thirty days of refinement after the visit, while your team puts it through real work
A one-time fee, not a retainer. There is nothing to cancel later.

On site · The Drop-In

The Drop-In: One day, for one person or a few

The Consult is priced for a team of about ten or more, because that is how many processes there are to untangle. If you are one person, or three, you do not need a week of me and I am not going to sell you one. A day gets the time audit, the worst job in your week automated properly, and you trained to run it. Same approach, same ownership, sized to what you actually have.

$2,000 to $4,000

One day on site or remote · 2 weeks of refinement · one-time fee

Book a drop-in What the day covers →

01 · The Blitz

Blitz

One to three pages, built properly

$1,000~5-hour estimate · fixed price · one phase

A small site built by hand on UlricCMS: one to three pages, your brand, and the basic SEO that gets you found. You bring the words and photos, and that is the whole trick. The page count is what keeps this a thousand dollars, not the standard of the work.

Best for: Tight budgets, hard deadlines, and anyone who needs a credible one-pager or a small site live in days.

One to three pages, designed and built by hand
Front-end CMS: the same engine as every tier, edit everything in place
You bring the content: the copy and photos are yours to supply
Basic SEO: metadata, sitemap, Google and Bing registration
Hosting and domain set up on accounts you own
One revision round, and 30 days of fixes included

Launch a Blitz Full breakdown →

Most booked

02 · The Sprint

Sprint

A simple site, done right

$2,500~12.5-hour estimate · fixed price · one phase

A fast, handsome site of up to five pages that you can edit yourself, right on the page. Built on the studio's own CMS, so there are no subscriptions, no plugins to babysit, and nothing rented.

Best for: New practices, solo professionals, and small businesses that need a credible home on the web this month.

Up to five pages, designed and built by hand
Front-end CMS: edit any text or photo in place on your own site
Domain registration and first-year hosting, set up on accounts you own
Three months of maintenance included. The industry standard is a 30-day warranty; you get a full quarter.
SEO launch kit: metadata, structured data, sitemap, Google and Bing registration
AEO and GEO: your pages structured so ChatGPT, Perplexity, and Google's answer engines can quote you
Two rounds of revisions, and anything broken is always fixed free

Start a Sprint Full breakdown →

03 · The Relay

Relay

A custom CMS, an SEO engine, and work that runs itself

$5,000 to $10,00025 to 50-hour estimate · fixed price per phase · three phases

Your own content system with logins and roles for your whole team, a programmatic SEO engine that generates the pages you would never hand-write, automations for the repetitive half of the week, and an assistant trained on your business. This is the tier where a website becomes a system. Where you land in the range depends on how much of that engine you take; the itemized list below is the full build. Three phases, each signed and billed on its own: you are never in deeper than the phase you are in.

Best for: Teams with more than one editor, businesses that need dozens of location or service pages doing real search work, and anyone tired of doing the same task by hand every week.

Everything in the Sprint
A custom CMS shaped to how your team actually works
Multiuser roles: owner, admin, and editor logins with real permissions
A programmatic SEO engine: location, service, or condition pages generated from your own data
Automations for the repetitive work: forms, follow-ups, feeds, and the reports you rebuild by hand
A deep SEO audit before the build, with its fixes scheduled into the work
A custom assistant trained on your business, with guardrails you approve
Three months of maintenance, then an optional care plan
You own all of it outright: code, design, content, accounts

Run the Relay Full breakdown →

04 · The Marathon

Marathon

The whole operation, systemized

from $20,000100+ hour estimate · fixed price per phase · usually six phases

Everything in the Relay, plus a CRM, integrations with the tools you already use, and databases built for thousands of users with admins and managers. I also work alongside your team so you learn where intelligent automation genuinely helps your business, and where it does not. Large projects, longer timelines, all the bells and whistles. The total is simply all phases added up: each phase is its own agreement with its own timeline, half up front for that phase only. You can stop after any phase and keep everything built.

Best for: Directories, brokerages, clinics, and organizations with real user bases, and businesses ready to automate the repetitive half of their week.

Everything in the Relay
CRM: leads, contacts, follow-ups, and automations in one place you own
API integrations with the tools you already use
Large user databases or directory creation: thousands of users, admins, and managers
Full brand system: identity, collateral, and the story that carries them
Automated marketing: sequences and campaigns that run while you work
Agentic integration, plus honest guidance on where automation helps and where it does not
Six months of maintenance, priority response, and special attention throughout

Plan a Marathon Full breakdown →

Larger tiers run as several phases, and each phase gets its own timeline and its own agreement: half of that phase up front, half when it lands. The tier price is simply all phases added up. Nobody ever fronts the whole project. Every price here is fixed to what gets delivered, never billed by the hour. The hours are only how I size a fair estimate; if the work runs long, that is on me and the price never moves. And if no tier quite fits, I am always open to custom pick-and-place solutions built around your budget: say the number on the free call and I will tell you what fits inside it. The only thing you ever pay beyond the plan is genuinely new work you add, quoted first at $200/hr and never started without your written OK. Read the full guide and sample agreement →

Nothing ships and gets abandoned

Every tier includes real, ongoing maintenance: updates, backups, monitoring, and a human who already knows your stack. Thirty days on the Blitz, three months on the Sprint and Relay, six on the Marathon. After that, flat monthly care plans you can cancel anytime.

How this compares

What you get that a retainer and a subscription cannot give you.

I am one person, which is the point. You get the person doing the work, code you own outright, and no contract holding you in place. Here is the honest comparison.

I would rather you stop needing me.

The best outcome I can give a business is one where the tools are yours, your team knows how to run them, and I am someone you call because you want to, not because you are locked in. So I teach the tools I use. I build custom ones when nothing off the shelf fits. And I write it all in code you own, on accounts in your name, so walking away costs you nothing but my phone number.

Custom, not templatedBuilt for how your business actually works, not bent to fit somebody else's product.

Your code, in your nameEvery line, every account, every domain. Transferred at the end of each phase and licensed to you forever.

Walk away wheneverNo retainer, no minimum term, no seat count. Stop after any phase and keep everything built.

Face to face and hands onA real person at your desk or on your screen, working on your real problems, not a ticket number.

Working with Ulric compared with an agency retainer and a subscription platform
	Working with me	An agency retainer	A subscription platform
Who owns the code	You do, outright, from the final payment	Usually the agency, licensed back to you	Nobody. You rent it monthly
If you walk away	Everything keeps running. It is already yours	The site often leaves with them	It stops working the day you stop paying
Who you actually talk to	Me. The person writing the code	An account manager, then a queue	A support form
Built for your business	Custom, to how you already work	Custom, at agency rates	A template everyone else is also using
Ongoing cost	An optional care plan, cancel anytime	A retainer, usually with a minimum term	Per seat, per month, forever
Training your team	Face to face, until you do not need me	Sometimes, billed separately	Documentation and videos
On site with your people	Yes, that is the Consult	Rarely	No

A worked example

What $2,500 actually buys.

The Sprint is a simple website with a basic front-end CMS. Here is every deliverable, itemized the way it appears in the agreement you sign. The hours are my estimate; the price is fixed to the list, not the clock. If it takes me longer, you still pay the same.

Work	Type	Hours	Cost
DesignBrand pass, layout, type and color, phone-first design for every page	Design	4	$800
BuildPages coded on UlricCMS with front-end editing: click your own text and change it	Code	5	$1,000
Content and searchCopy polish, metadata, structured data, sitemap: the SEO, AEO, and GEO launch kit	Code	2.5	$500
Launch and trainingHosting, domain, go-live checks, and a walkthrough video you can rewatch	Training	1	$200
Sprint total (12.5-hour estimate × $200/hr · fixed price, not metered)		12.5	$2,500

Also included at no extra charge: domain registration, first-year hosting setup, and three months of maintenance after launch.

Side by side

Every tier, and what's included.

	Blitz	Sprint	Relay	Marathon
Pages designed and built	1 to 3	Up to 5	As many as the plan needs	Unlimited, plus a directory
Front-end CMS: edit your site in place
Custom design, made for you
Domain and hosting, on accounts you own
SEO launch kit: metadata, structured data, sitemap	The basics
AEO and GEO: quotable by answer engines	–
Deep SEO audit before the build	–	–
Programmatic SEO engine: pages generated from your data	–	–
Automations for the repetitive work	–	–
Ongoing maintenance included	30 days	3 months	3 months	6 months
Multiuser roles and team logins	–	–
Custom assistant trained on your business	–	–
Brand audit and vision formation	–	–		Full brand system
CRM: leads, contacts, follow-ups	–	–	–
API integrations with your existing tools	–	–	–
Large user database or directory	–	–	–
Automated marketing	–	–	–
Agentic integration and team training	–	–	–
Contracted as	One phase	One phase	Three phases, each 50/50	Six phases, each 50/50
Typical timeline	3 to 5 days	2 to 3 weeks	4 to 8 weeks	2 to 3 months
Investment	$1,000	$2,000	from $8,000	from $20,000

Month to month

No site yet? Start here.

Every monthly plan starts with a build, paid once, up front.

The monthly number covers what happens after launch: updates, security, search visibility, the assistant if you have one, and the small changes a month brings. The site itself comes first, and that is a one-time cost sized by how much site there is.

A simple site

Up to three pages, one contact form, your photos and your words.

$500once, up front

Then Care, $199 a month: updates, security, search visibility and the small changes, handled.

A more complex site

More pages, more CMS features, the assistant, a listings feed or another integration. Quoted in writing before anything starts.

$1,000 and uponce, up front

Then Care at $199 a month, or Care with the assistant at $299 when the site has one.

Already on a site I built? There is no build cost; pick a plan below. Built somewhere else? The growth line further down is where to start. No minimum term: cancel in any month and the site is yours, files handed over.

Once the site is live

The care line: upkeep, visibility, and small fixes, month to month.

Every site I build ships with maintenance included, thirty days to six months depending on the tier, and this is what comes after it: one flat monthly plan, so the updates, the search visibility and the small changes keep happening without a quote every time. A new site joins the same plan the day it launches, its build paid once up front, above. If someone else built your site, the growth line below is where to start.

C1 · Care

Care

The site I built, kept current.

$199/month new site: $500 to $1,000 up front · about 2 hours a month at $100/hr

Someone watching the site after launch. Every month I check where it ranks and whether the AI answer engines still quote it correctly, fix what slipped, run the updates, and keep the pages fast. What is left of the time goes to the small things: a new headshot, a paragraph that reads wrong, a page you want added. That is about two hours a month at $100 an hour, half my build rate. Anything bigger, a new section or a rebuild, I quote first at the same $100 and never start without your written OK.

Search and AI-answer visibility checked monthly, and what slipped gets fixed
CMS and engine updates, backups, security, page speed
The small fixes and additions the month brings
Bigger work quoted first at $100 an hour, never started without your OK

Start Care Full breakdown →

C2 · Care + assistant

Care with the assistant

Care, plus the assistant kept trained.

$299/month new site: from $1,000 up front · about 3 hours a month at $100/hr

Everything in Care, plus the assistant on your site: the private, guardrailed chat that answers visitors in your voice, says out loud that it is automated, and hands anything sensitive to a human instead of guessing. It is only worth having if it knows what you know, so each month I feed it what changed, read the questions people actually asked it, and rewrite the answers that came back thin. About three hours a month at $100 an hour.

Everything in Care
The assistant retrained on what changed this month
The questions visitors actually asked, read and answered better
Guardrails you approve: it identifies itself, and sensitive moments go to you

Add the assistant Full breakdown →

C3 · MLS feed

MLS feed

Listings and closings that update themselves.

$149/month $500 one-time setup · about 1 hour a month at $100/hr

Your active listings, your pendings and your closings arrive on the site from the MLS itself, carrying the attribution the rules require, and nobody pastes anything. In Portland that is the RMLS: your broker signs a one-page authorization, I file the monthly report the license asks for, and RMLS bills your brokerage $50 a month for the license, separately. Setup is $500 once and covers the paperwork, the sync, and the compliance pass on how listings and closings display. After that it is about an hour in a quiet month, most of it spent making sure the feed has not changed shape overnight, and the price holds in the month it breaks on a Sunday.

Listings, pendings and closings synced from the MLS, with nothing pasted by hand
The attribution and display rules the MLS requires, handled and checked
Your broker signs one page; I file the monthly report
RMLS bills your brokerage $50 a month for the license, separately

Ask about the feed Full breakdown →

Already have a site?

The growth line: audits, local SEO, and marketing for the site you already have.

Not everything needs a rebuild. This line works on any site, whoever built it: a straight audit, flat-priced repair and launch phases, and monthly growth that reports to a scorecard. Same rate, same phased terms, same plain English.

G1 · The Time Trial

Time Trial

Find out exactly where you stand.

$500~2.5-hour estimate · fixed price · credited if you continue

A deep audit of your existing site and everything around it: the source code, the schema markup, every directory listing and old address still floating around, your Business Profile, your competitors, and whether AI assistants can actually find and quote you. You get a written plan on a private page, every fix prioritized with hours attached, and a call to walk through it. If you continue into the growth phases, the $500 comes off that bill.

Best for: Any business with an existing website that wants straight answers before spending marketing money.

Source code, schema and technical read
Every listing and citation checked
Search, map and AI visibility check
Competitor snapshot
Prioritized fix list with hours attached
Private report page and a 30-minute call

Book the audit Full breakdown →

G2 · Starting Blocks

Starting Blocks

The repairs and the launch, done right.

$2,000~10-hour estimate · fixed price · per phase

The hands-on work the audit calls for, in flat $2,000 phases you approve one at a time. A repair phase cleans up your identity: stale listings fixed, schema rebuilt and validated, broken metadata and crawler blocks repaired. A launch phase puts you on the map: Google Business Profile built and verified, a review engine wired into your booking flow, location pages that earn their rankings. Regulated industries get their certification filings (LegitScript and friends) handled here too.

Best for: Businesses opening a location, moving, rebranding, or cleaning up years of scattered listings.

Citation and identity cleanup
Schema rebuilt and validated
Business Profile built, verified and photographed
Review engine wired into your booking flow
Location pages that earn the map
Certification filings when your industry is regulated

Book a free call Full breakdown →

G3 · The Tempo

Tempo

A steady pace that reports to a number.

$400 to $1,200/mo2 to 6 hours a month · fixed monthly price · month to month

Monthly growth at three honest levels. $400 keeps the lights bright: Business Profile posts, review monitoring, and a plain-English scorecard. $800 adds a substantial piece of content each month, written in your voice and cut into social. $1,200 runs the full engine: two pieces, link building and local press, and staged ad management on Google and Meta. Ad budgets go to the platforms, never marked up. Month to month, cancel anytime, and you keep everything.

Best for: Businesses past launch that want the compounding: content, reviews, links, and ads that answer to a scorecard.

Monthly scorecard: rankings, calls, reviews, AI citations
Business Profile posts and review monitoring
Content in your voice, cut into social
Link building and local press
Staged ad management, Google and Meta
Month to month, cancel anytime

Book a free call Full breakdown →

Clinicians: a subscription instead

Grow Your Clinical Practice, $99 or $199 a month, $500 setup.

If you are a therapist, counselor, psychologist, or prescriber, there is a simpler line than these tiers: an automated site, booking, and local search foundation, month to month, with the ads and social work kept separate on purpose.

Grow Your Clinical Practice Its pricing

Custom plans

If what I built for you does not look like any of these, the plan should not either. An assistant that needs watching, a feed that has to stay compliant, automations that run half your week, campaigns that need a hand on them: I size the month around what is actually there, from the same $100 an hour, month to month, and you get it in writing before it starts.

Month to month, cancel anytime. Written notice, effective at the end of the month you have already paid for.

How payment works

Half now, half when the phase is done.

1 · Scope on a free call

We talk for fifteen minutes, no pitch. You get an itemized plan: every task, its hours, its phase, and the total, before anything is signed.

2 · Half of the phase, up front

Each phase is its own agreement with its own timeline. The deposit is half of that phase, never half of the project: a Marathon starts with a Phase 1 deposit, not a five-figure check.

3 · Half at done

Done means you saw it working, not that I said so. The balance is due at that phase's sign-off, and you can stop after any phase and keep everything built.

4 · No surprises

Anything beyond the plan gets quoted in writing first. The rate never changes mid-project. Broken things are fixed free, always.

The full guide, with a sample agreement you can read today →

Payment: check made out to Franz Richers · PayPal @ericrichers · Venmo @Eric-Richers

For clients

Pay by card, any line, any time.

Current clients can pay an invoice by amount, or any product on its own, on the payment page. Stripe handles the card on its own page; subscriptions cancel from your billing portal.

Invoices, setup fees, subscriptions, and the LegitScript filing, each with a receipt from Stripe.

Go to the payment page Pay an invoice

Not sure which tier?

Fifteen minutes settles it.

Tell me what you are trying to build and I will tell you what it costs, which tier fits, and whether you even need me. Sometimes the honest answer is a smaller project.

Book a free 15-minute call Read the guide first